Category: PR Insights

misinformation

Handling Misinformation Through Public Relations

Misinformation is a challenge for brands in today’s world. False narratives can quickly spread online, damaging reputations and trust. This highlights the importance of a strong public relations strategy. PR can help brands combat misinformationand come...

Media Measurements in PR

Public Relations (PR) professionals operate in a dynamic landscape where the effectiveness of their efforts is crucially tied to measurable outcomes. In the digital age, utilizing media measurements isn’t just a valuable asset but...

How to Get Free Press Coverage

Generating Media Coverage Through Data

Leveraging survey data to generate media coverage is a strategic way to not only share valuable insights but also position the brand as a thought leader in its industry. Surveys provide an opportunity to...

Earned Media Measurement for PR

Clients as Sources for Media Outlets

Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in...

The Pitch 2011 everything-pr

Subject Lines in PR Pitches

In the realm of public relations, subject lines play a pivotal role in capturing the attention of journalists, editors, and influencers. Crafting subject lines that resonate in a pitch is a delicate yet essential...

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