PR Insights

brand building ronn torossian

Using Public Relations to Help Build your Brand

There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is the responsibility of any public relations professionals who is trying to make sure that the company reaches the next level. This means that research is

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Pitching a Journalist

Pitching a Journalist

Personal relationships are more important, now than ever before. In today’s hyperactive communications world – it’s become too easy to get in contact with someone. This creates a dilemma for brands or people who are trying to get their story covered by a journalist. Rather than being swept under the rug,

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jonah-engler-ny

Will Keurig will win big this Christmas?

Recently, social media has been awash with a handful of shared blog entries with people vowing to give up their Keurig and go back to the big pot. Nobody, to date, is talking about giving up coffee altogether – perish the thought! But Jonah Engler, an avid coffee drinker says

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ronn-torossian-Is-Anyone-Listening

Is Anyone Listening Anymore?

In “Giving”, President Bill Clinton’s book, he writes of an African tribe he encountered that had a unique way of greeting each other. When someone says, “Hello,” the other person responds with, “I see you.”  In today’s ADD-driven generation, when we are constantly distracted with handheld devices, the very art

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workplace-tips

Get Ahead in the Workplace with these 4 Simple Tips!

Motivate the Team Success in public relations is all about keeping people motivated who are creative. Understanding how to find the most creative people that on the team and keep them focused on doing their best work is one of the signs of relations leadership. Having the ability to find

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The Truth on PR, Social Media, SEO & Email Marketing

Are Google updates the SEOs friend?

When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a

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working-remotely

Guide to Effective Remote Working

Working remotely has definite advantages. You avoid the hassle of commuting to work and you can have a more flexible schedule. There are, however, certain pitfalls that can accompany working at home. For better or worse, more and more companies are allowing employees to work remotely. Let’s look at some

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networking in public relations

Networking in Public Relations: The Complete Beginner’s Guide

In today’s world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established. Throwing millions of dollars at ad agencies won’t make you a leader in the industry – but spending time creating and nurturing relationships with others

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women-in-pr

Top Women In Public Relations You Should Know About

As public relations continues to grow and change through the proliferation of social media, it is important to look at the women who have become an important part of this public relations shift. The most influential women in PR today focus not only on their own business-to-business clients, but they

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