PR Insights

Female executive

Why Women Negotiate Differently Than Men

During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.

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Learn Business Negotiation with These Mind Mapping Tips

A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from

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real estate public relations

Real Estate Public Relations and Brand Building

There are so many sectors where people invest to build their brand – consumer goods, entertainment, technology. A sector where there’s a dearth of major brands considering that it is one of the largest sectors in the world? Real estate. Quick – how many brands can you name in the

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Old vs. New PR, and What Offers Better ROI

Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.

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4 Pinterest Tips for Nonprofits

From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more

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