Category: PR Insights

Earned Media Measurement for PR

Clients as Sources for Media Outlets

Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in...

The Pitch 2011 everything-pr

Subject Lines in PR Pitches

In the realm of public relations, subject lines play a pivotal role in capturing the attention of journalists, editors, and influencers. Crafting subject lines that resonate in a pitch is a delicate yet essential...

Press Kit

Press Kit Essentials for Businesses

A well-crafted press kit is an invaluable tool for companies looking to communicate their story, products, and key messages to the media. Whether launching a new product, announcing a milestone, or seeking media coverage,...

public service announcement

How to Craft a PSA

Public Service Announcements (PSAs) are effective tools in media and communication. They raise awareness, evoke emotions, and prompt action on societal issues. Crafting a compelling PSA requires creativity, empathy, and strategic communication skills. What...

The Black Homeownership Marketing Campaign

Incorporating AI in PR

PR is a field that is always changing. Technology and communication changes are constantly shaping PR. Artificial intelligence (AI) is transforming the PR landscape. It is bringing new solutions, efficient processes, and improved strategies...

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