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Public relations (PR) is often misunderstood, leading to several myths about its purpose and effectiveness. Some of those myths and misconceptions even come from the media and from TV. Despite all the misconceptions about...
The digital transformation of work in the last few years has revolutionized the way companies operate. The COVID-19 pandemic further accelerated this transformation, presenting new challenges and forcing organizations of all sizes to rapidly...
In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the buying journey. Consumers seek genuine experiences, transparent communication, and...
Networking is crucial in PR for establishing connections, fostering relationships, and expanding opportunities. PR professionals must build and maintain a strong network to support career growth, generate leads, and enhance industry presence. Effective strategies...
OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both tools share similar functions, there are key differences between...
A public relations (PR) internship is an excellent opportunity to gain practical experience, learn new skills, and make important connections in the industry. However, before anyone can start their first PR internship, there are a...
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for growth, nurturing existing ones is equally important. Customer nurturing...
Building and maintaining strong relationships with journalists is a critical component of effective public relations. By developing relationships with journalists, PR professionals can gain valuable media coverage for their clients or organizations, as well...
When a company experiences a change in its executive leadership, it can be a significant event for employees, shareholders, customers, and the general public. It’s important to handle the communication of executive leadership changes carefully. That...
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
