Tips in Companies Connecting With Outlets
There are a variety of strategies that companies can use when they’re looking to reach out to relevant journalists or media outlets to get their stories heard and shared, however, few work as well...
Category: PR Insights
Using a PR Agency vs in House PR Team
It’s not always easy for companies to figure out whether they should rely solely on their in-house public relations professionals for all of their public relations needs, or if they should hire an outside agency to...
Making Sure PR Campaigns Are Generating Positive Results
The main idea behind digital public relations efforts is the fact that companies are able to increase their exposure and visibility to their target audiences, which is why digital public relations efforts have become...
Marketing strategies for TV shows
A successful TV show requires talented artists and interesting scenarios. It also requires a marketing campaign that can help it to stand out and draw the attention of the public. Marketing a TV show...
Inexpensive marketing ideas
Sometimes, expensive marketing ideas may not work for a business, and a budget may not allow a business to take advantage of some creative marketing ideas. Resources should be used to their maximum potential...
Digital PR tools
Digital PR helps to increase the awareness of a brand by using online methods. Digital PR helps a brand to reach target customers by featuring it on podcasts, social media platforms, and websites. Digital...
Tips on Creating PR Campaigns
Some of the top public relations campaigns have been executed by companies that were able to formulate and develop their public image in a way that relates to the target audience and influences purchasing...
Creating a Value Proposition for Companies
According to Ronn Torossian, before companies can create the best possible value proposition for their target audiences that will get potential customers to convert, they need to take several things into consideration. Offer The first...
Pitching Positive Stories and Updates to Outlets
One of the main reasons why plenty of companies pursue public relations campaigns is to generate positive media coverage with targeted outlets that are able to reach the target audience of that company. Public...
Growing a Twitter Audience for Businesses
One of the most important metrics that all businesses should be keeping track of on Twitter is the number of impressions that their content generates. The Twitter Impressions give companies a better understanding of...
