Ways to avoid greenwashing in marketing
Greenwashing can damage the reputation of a business and can erode the confidence of a consumer. To avoid greenwashing, the first thing a business has to do is to ensure that it will cause...
Category: PR Insights
Types of greenwashing
People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...
Top PR Campaigns So Far in 2022
Companies that want to improve their PR efforts can learn a great deal from some of the most successful promotional efforts from popular brands all over the world. Mattel The popular actress Rose Ayling...
Aligning Public Relations With Marketing Efforts
The goal of public relations efforts is to develop, distribute and maintain a message to a company’s target audience. As many of the metrics and goals of public relations tend to overlap with marketing,...
Importance of Reputation for Companies
In today’s era, it’s essential for a company to have a positive brand reputation to be able to attract more customers and generate sales. The opinions of the market, customers, and any other stakeholders...
Effective PR Campaigns
Companies that invest in public relations campaigns can have a much easier time reaching the goals of those campaigns if they’re able to make their campaigns as effective as possible. However, that’s not always...
Simple PR Strategy for Companies
According to reports, the global public relations market is constantly growing year after year, despite the global pandemic’s impact on the industry. One of the main reasons for that is because, through public relations,...
Things to do Before Developing a Public Relations Plan
Through strategic public relations companies can grow and thrive. However, before a company launches a public relations campaign, it needs to develop an effective public relations plan. This takes a bit of time and...
Dealing With Negative Customer Feedback
Getting negative customer feedback can be a blessing in disguise for many companies. Even though no one wants to receive negative reviews, companies can’t improve their efforts without it. That’s because, for every single...
Basics of Developing a Public Relations Strategy
Most companies these days understand the importance of public relations efforts. However, not every business fully understands the steps to develop a public relations strategy. There are several essential steps that companies have to...
