Category: PR Insights

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Promoting a Beauty Center

Beauty centers and spas are a great way for people to relax after a long day or a stressful period in their life. However, to truly make a beauty center stand out from the...

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Generating Conversions for Spas

There are a number of strategies that spas can invest in to promote themselves to the target audience and reach more consumers. Reviews  Both positive and negative reviews can be used as a great...

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In-House PR Team Essentials

Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts. Between creating and sharing press releases and emails and communicating with employees, in-house,...

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When Companies Need to Create In-House PR Teams

Whenever a company has grown enough to need more help for success, most businesses start turning to public relations to increase their target audience and convert more consumers. However, aside from working with specialized...

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Why Companies Should Be Working With PR Agencies

Many companies have faced a point in time where they’ve wondered whether they should start working with professional PR agencies to continue their growth. The answer to that question mainly depends on the individual...

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Top Free Market Research Platforms

Market research is a very beneficial tool that companies can use to inform everything from their marketing campaigns to their overall business decisions. Fortunately, there’s no need for companies to invest a big budget...

Cannabis Brands and Public Relations

There are plenty of reasons why companies in the cannabis industry should be utilizing cannabis public relations campaigns, with one of the biggest ones being generating more awareness, boosting visibility, and overcoming the limitations that other...

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Podcasting as a growing consumer PR platform

The objective of consumer Pr is to get people to know about a company, its products and services and to see the company in a positive light. For some businesses and podcasts, podcasting can...

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Glenlivet and diverse whisky drinkers

Quite a few brands are committed to representing real people in their ads and within their organizations. They embrace diversity in their content and their marketing campaigns. The youngest generations often question whether a...

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