PR Insights

Pitching a Journalist

Effective Media Pitches

Media pitches are the lifeblood of public relations professionals. These concise, compelling messages are the bridge between a brand’s story and the journalists who can help the brand share it with the world. In an era of information overload, crafting an effective media pitch has never been more critical. The

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How to Get Free Press Coverage

Strategies for Securing Positive Press Coverage

Press coverage is a powerful tool for building brand awareness, credibility, and trust. When a business or organization is featured in reputable media outlets, it can significantly impact its reputation and attract new customers or supporters. What is press coverage? Press coverage, often simply referred to as media coverage, is

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Adding Thought Leadership To Your Marketing Strategy

Strategies for Making Your Thought Leadership Stand Out

In the ever-evolving landscape of business and industry, establishing a company as a thought leader can be a game-changer. Thought leadership not only positions an individual or a company as an authority in their field but also opens doors to new opportunities and collaborations. However, as more individuals and organizations

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Marketing intelligence1200 1

What is Market Share and How Can PR Help You Reach It?

Market share is a vital metric that measures a company’s position in its industry or market segment. It shows how much of the total market a company’s products or services control in terms of sales, revenue, or units sold. Market share is a crucial indicator of a company’s competitiveness and success, making it

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public service announcement

What is a Public Service Announcement & How to Write a PSA

Attention spans are shrinking in today’s fast paced world with abundant information available instantly. Delivering an impactful message is a challenge. Public service announcements (PSAs) can help. PSAs educate, raise awareness, and promote positive change within society. What is a public service announcement (PSA)? A public service announcement is a brief, non-commercial message disseminated

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rfp

RFP Examples to Help You Evaluate and Choose the Best Proposals

The request for proposal (RFP) is important in business procurement and project management. It helps companies choose the best vendors or partners for their projects. An RFP is a formal document that outlines a company’s requirements and invites vendors to submit proposals. This process ensures companies can make informed decisions that align

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Mission and Vision Statement

Key Differences Between A Mission and Vision Statement

In the quickly changing landscape of business and organizational development, mission and vision statements play pivotal roles in shaping the direction and identity of a company. Both statements are essential tools for articulating the purpose and aspirations of an organization. However, both of these statements also serve distinct purposes and

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leads

Nurturing Leads through Public Relations

In modern business, effective lead nurturing has become an essential component of a successful marketing strategy. One powerful approach to nurturing leads is through public relations. By strategically leveraging PR tactics, companies can engage and cultivate potential customers, converting them into loyal clients. This process is often referred to as demand

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Tricks for Launching Influencer Marketing Campaigns

How Consumer PR Influences Brand Image and Reputation

In the dynamic landscape of modern business, building and maintaining a strong brand image and reputation is more crucial than ever. This is where consumer public relations comes into play. Consumer PR is the strategic communication practice that focuses on fostering positive relationships between brands and their target consumers. It plays a

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pr firms in nyc

In House Vs. Agency – Which PR Career is Right for You?

Choosing a career in public relations opens up a world of possibilities, but the decision of whether to work in-house or at an agency can significantly shape the journey in this dynamic field. Each path offers distinct advantages and challenges, appealing to different personalities, skill sets, and aspirations. In-House PR In-house PR

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