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The search marketing industry has always been changing, and keeping on top of all of the different strategies and intricacies of technical search can be difficult for many businesses. However, companies shouldn’t be deterred...
Brand activism is not always about PR stunts. With the pandemic deeply affecting people’s mental health, consumers want brands to play a more active role in their well-being. Consumers also believe that brands should...
The internet has nearly 5 billion users, which accounts for more than 60% of the entire population of the world, and that number is only going to continue to increase. With more people having...
With the help of the right PR and marketing strategies, companies can drive more awareness for their events, and boost the attendance of those events. The best strategies for this include identifying the right...
With the help of good publicity, companies can grow, but it’s not always easy to convince media outlets to quote a business, much less to feature them in an article. While it’s still effective...
The aim of publicity is to distribute information among as many people as possible. Any organization can make a mistake that might result in negative publicity, so it is essential that businesses have a...
In today’s socially and digitally interconnected world, there are a lot of small businesses trying to compete with big brands and corporations. The best way for companies to stand out from a crowded market...
Packaging is an important marketing tool that can be used as a medium to promote brand loyalty.Companies often reinvent their product packaging. Shifts in demand can cause a company to reevaluate its existing packaging...
Quite a few brands have female-focused initiatives that empower women leaders.While Some brands fail to support women in their boardrooms and factories, others tackle gender inequality well. Some organizations prioritize equality. A company that...
Social responsibility of a business includes its obligations to protect the interests of society. Consumers are particular about how companies positively impact society, and to what extent they go beyond making profits. Corporate social...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
