PR Insights

chatgpt

Chat GPT Lawsuit: Understanding the Platform before you use it

OpenAI is facing its first defamation lawsuit over false information generated by ChatGPT. The company is also being investigated by multiple countries for potential use of user data. Europe is preparing to unveil a new AI law, which presents another challenge for OpenAI. The OpenAI lawsuit was filed by radio host Mark

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What are the Best Degrees for a Career in Public Relations?

Choosing the right public relations degree is crucial for a successful PR career. While there’s no definitive list of degrees guaranteeing success, certain fields of study provide a strong foundation. Practical experience through internships, volunteer work, or entry-level positions is crucial for entering the PR industry. These opportunities allow aspiring

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Virtual Reality Integrations Will Change How You Book Travel

The travel industry is undergoing a transformation with the advent of virtual reality technology. VR headsets have gained popularity as mainstream consumer products. Now, they’re being recognized and explored as powerful marketing tools. They offer immense potential for the travel and tourism industry by allowing consumers to explore destinations through virtual

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Grace Cafayate hotel entrance

Should Your Company Select a Preferred Hotel Group for Business Travel?

In the corporate world, frequent business travel is a common practice. Many professionals often need to stay in hotels during their trips. When it comes to selecting accommodation, some companies choose to establish a partnership with a preferred hotel group and consistently utilize their services for all business trips. From cost savings and streamlined

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drizly

How Drizly Changed the Game for Beverage E-Commerce

Drizly, a leading beverage alcohol e-commerce platform, and an Uber company, recently released its fifth annual Consumer Trend Report, providing valuable insights into the preferences and behaviors of adult American beverage consumers. The report highlights key trends in drink choices, home entertainment, gifting occasions, the rise of non-alcoholic beverages, and

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media training

Misconceptions About PR Work from Television and Media

Public relations (PR) is often misunderstood, leading to several myths about its purpose and effectiveness. Some of those myths and misconceptions even come from the media and from TV. Despite all the misconceptions about public relations careers and the industry in general, before anyone can delve into how to get into

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HR Tech

Addressing Uncertainties Around HR Tech with Your Workplace

The digital transformation of work in the last few years has revolutionized the way companies operate. The COVID-19 pandemic further accelerated this transformation, presenting new challenges and forcing organizations of all sizes to rapidly adapt. This digital transformation has also impacted the field of human resources (HR), with organizations increasingly

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ecommerce challenge customers exploding expectations

Brand Authenticity and the Buying Journey

In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the buying journey. Consumers seek genuine experiences, transparent communication, and trustworthy interactions with brands. Authenticity has a big role in the buying journey which is something

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networking

Expanding Your PR Network: Tips for Networking in Public Relations

Networking is crucial in PR for establishing connections, fostering relationships, and expanding opportunities. PR professionals must build and maintain a strong network to support career growth, generate leads, and enhance industry presence. Effective strategies exist for expanding a PR network. Defining objectives PR professionals must define their networking objectives before engaging

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chatgpt ai

Google Bard vs ChatGPT : Here are the main differences 

OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both tools share similar functions, there are key differences between them that set them apart. However, it’s important to remember that the future of AI in

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