The Changing PR Efforts in the Metaverse
The Metaverse isn’t a very easy topic to understand, simply because it doesn’t actually exist. It’s not a thing or an entity, and it’s not physical or digital. It’s simply the idea of a...
Category: PR Insights
The Role of PR in the Product Launch Cycle
In order to understand the role of PR in the product launch cycle, it is essential to first look at the main objectives of PR. Buzz creation – PR creates interest around a brand...
PR Lessons from Bill Gates
In the early days of Microsoft, Bill Gates and his company were under attack by several skeptics who believed that home computers would never catch on with the general public. These skeptics were often...
PR for product launches
What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce...
Misinformation on YouTube
Online misinformation and false news stories have been spreading quickly in the last few years, with various bad actors trying to profit from such efforts. A number of platforms have been involved in the...
Boosting Beauty Brand Awareness Through Public Relations
The pandemic has drastically changed the public relations industry, which means beauty brands -mainly indie beauty brands- had to find different ways to boost awareness. Many beauty brands started utilizing strategies such as SMS...
Wealth Management Goes Digital
Digital wealth management is the use of technology to help clients manage and grow their wealth . It also offers investors a range of savings and investment products. The wealth management industry is on...
Generating Content With Google Search Trends
With Google constantly changing its algorithm, companies constantly have to stay on top of the current shifts in order to keep ranking high in the search engine’s results pages (SERPs). The search engine is...
Fake news and corporate reputation
Over the past few years, fake news has become a major part of any discourse around the media. Fake news that leads to negative headlines can damage the reputation of a company, bring down...
Communications Lessons from Taylor Swift
Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new...
