Ways to achieve brand trust
Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing...
Category: PR Insights
Purpose-Driven Public Relations Efforts
A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although...
Branding and Public Relations
It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools...
Measuring the Impact of PR
One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works. While it’s not always easy to track the benefits of public relations...
Customer segmentation in fashion marketing
Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and...
Authenticity in the Restaurant Industry
Authenticity is the perceived honesty and genuineness of a message or an experience. In the restaurant business, it means that customers feel like they are getting authentic food and genuine service in a place...
What Does a Financial PR Firm Do?
A financial public relations firm or financial PR firm is a company whose primary function is to work with the news media and reporters in order to generate publicity for a client’s business. PR...
The Function of the Customer Success Industry
The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results. This includes monitoring and analyzing customer data as well as improving communication between companies and their clients....
Why Beauty PR is more Essential than Ever
Beauty PR has never been more important for beauty brands. The industry has changed considerably in recent years, and the beauty press is often the first place that consumers turn to for honest product...
Essential Things People Should Know About PR
It seems that the public relations industry doesn’t do a great job at its own PR, because there aren’t a lot of people that can explain what the industry actually does. Most people know...
