Category: PR Insights

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Digital PR Myths

Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it. Unlike paid ads, there isn’t an immediate...

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Setting Measurement Goals in PR

Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don’t know where to begin. However, setting up measurement goals doesn’t have to...

Reputation Laundering

The Importance of Reputation in PR

Companies of all shapes and sizes face increasing pressure from stakeholders and consumers to be responsive to everyone’s interests and needs. Additionally, the same companies also face the fact that market changes create the...

Nonstop Communications

Internal Communication Essentials

Having strong channels for internal communication inside a company is essential when it comes to improving and even driving motivation with employees.  The reason why a number of companies end up losing out on...

2 way communication in the workplace

Communicating Difficult News

Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company’s employees onto a Zoom webinar. During the webinar, which only lasted about three minutes, he told all of the...

ethics

Identifying Ethical Issues Within a Business

For many businesses, it’s never easy to navigate ethical internal issues. While there might be laws and statutes that exist to hold everyone accountable, they’re not enough to keep people from behaving unethically, which...

Digital PR Trends

The digital PR industry has been steadily growing over the last few years, with plenty of businesses quickly trying to adapt to the digital spaces that have become popular due to the pandemic. That...

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Transmedia campaigns

A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign. The campaign can use any combination of media including video...

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