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There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a...
Various businesses and organizations are using public relations strategies to get more clients and revenue. However, it’s the use of the best public relations models that will see many of these companies succeed. Read...
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around...
If you’re considering a career in public relations, you’ve probably already thought about the skills and education that it takes. But what do hiring managers and recruiters want? What does it take to land...
A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn’t always only mean profitability for...
Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie. When it’s executed correctly, media coverage can generate plenty of benefits for practically any type of...
At the very core of every PR strategy is a collaborative effort, especially when it comes to creating strategies and campaigns that will help a business build and maintain a positive brand image while...
What are the Attributes of a Good Influencer? Passion Authenticity Trustworthiness Community management skills Content Creation skills Passion Influencers serve as aspirational mentors for their followers. Their passion for the craft, idea, or brand...
Recently, a number of Facebook users who came across a video of a British tabloid outlet that featured Black men, received an automated prompt from the platform asking if they’d like to continue seeing...
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
