The BP Oil Spill: A Public Relations Disaster and Its Legal Fallout
Learn how BP’s mishandling of public relations during the 2010 Deepwater Horizon oil spill worsened their legal troubles and led to lasting reputational damage.
05/06/2025
Learn how BP’s mishandling of public relations during the 2010 Deepwater Horizon oil spill worsened their legal troubles and led to lasting reputational damage.
Learn how Unilever and Tesla leverage sustainability PR to shape consumer behavior and drive positive environmental change while building strong brand reputations
Learn how pre-trial litigation PR strategies shape public opinion and legal outcomes through media relations, crisis communications and strategic messaging
Learn how men’s lifestyle brands struggled with PR fails by relying on outdated masculinity stereotypes and failing to adapt to modern values of inclusivity and sustainability
Learn key strategies for successful public relations in European non-profit organizations, including digital media, local culture adaptation and stakeholder engagement
Learn how collectible PR drives brand storytelling through scarcity and exclusivity, from NFTs to rare vinyl records. Tips on building hype and community in collectible markets.
Learn why human expertise remains essential in PR despite AI advances, from crisis management to relationship building and creative storytelling
Learn how Pampers builds trust through PR campaigns, emotional storytelling and social media engagement. Expert analysis of successful mom and baby marketing strategies.
Learn how innovative publicity stunts in 2025 captured attention and built brand awareness through meaningful campaigns focused on sustainability, social justice and digital innovation.
Learn from major PR disasters including Pepsi’s Kendall Jenner ad, Gap’s Pride campaign and New Coke. Explore what went wrong and how brands can avoid similar mistakes.
