PR Insights

UNC Facing NCAA Probe

UNC Facing NCAA Probe

The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.

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B2B PR Best Practices

B2B PR Best Practices

Research Information In 2015, Dun & Bradstreet did research that showed 67% of typical B2B buyers find and make purchases digitally, so getting your company information online is extremely important, and that 67% will continue to grow as more and more people use smartphones to access the internet on the go.

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McDonald's Management Makes a Major Change

McDonald’s Management Makes a Major Change

The folks running the Golden Arches just made a major announcement. Responding to public pressure and drastically falling sales, McDonald’s management has announced it will begin using fresh, not frozen, beef in its famous Quarter Pounder sandwiches in most of its US locations.

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Millennials learning new ways to make extra cash

Millennials Learning New Ways to Make Cash

Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around

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Using Microsoft Excel for PR

Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over.

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Fitting Artificial Intelligence (AI) with PR

Fitting Artificial Intelligence (AI) with PR

So far, AI has not garnered a good PR reputation. Both Bill Gates and Stephen Hawking believe that AI may be on a collision course with humans, and government organizations seem to feel much the same way, including The Committee on Legal Affairs of the European Parliament (part of the

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High-Tech PR Executive Pam Edstrom Dead at 71

High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her

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Google swears it has fixed the Android security flaws

Google Swears It Has Fixed the Android Security Flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw

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