In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of
Dick Grove has managed the gamut of business and consumer communications from financial and investment relations, to high-tech campaigns and products, crisis management, and the vagaries of the entertainment world. He’s served in the MarCom C-Suite with companies like Itel Corpration, GE Capital and IT&T as well as a V.P. with
This is an interview with Montieth & Company CEO, Montieth Illingworth on Public Relations in the Wake of Covid-19 Montieth & Company is a global communications consultancy that provides a comprehensive set of communications solutions to deliver high-value, measurable outcomes. The firm was founded by Montieth Illingworth in 2007. Today, the
WFH: The Most Popular Acronym in 2020: How One Agency Executive Adapted for the Long Term You’ve had a public relations firm for 35 years—and like most PR agency executives, have been working from an office. How has the shift to Work from Home (WFH) been? When we left the
To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, which resulted in fines and sanctions. The Pats were caught
What is it like to handle clients in the age of Covid-19, and what specific media challenges have you faced? I have had a very unique perspective in representing clients that have been directly involved and/or impacted by our current Coronavirus pandemic. It’s been both a challenge, as well as
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members. By June, the With Global Alliance (WGA) membership had doubled in size to include 10 firms, servicing 26 countries, all with deep tech expertise and hands-on senior
Q1: What is Turbine Labs and why is it important to PR professionals? Turbine Labs is an AI-powered, journalist enhanced intelligence platform that helps PR pros deliver higher quality insights to decision-makers and stakeholders faster than ever before. PR professionals face an increasing number of challenges in proving the impact
VNTG PR is an entertainment public relations firm based out of Nashville, Tennessee. Founded by Dominick Sotis in January of 2020, the firm is poised to be one of the most successful startups out of Nashville this year. In an industry struggling to hold its head above water due to
Today an interview with Rembrandt Flores. Start from the beginning, how did your career happen? My career was a pure accident! I was working in production on an international TV show for E! and was put on a shoot that sent me on a trip with the show’s guest celebrity
