Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand when they are appropriate and when they are not. Product launches One of the most common
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to respond quickly and effectively. Their main responsibility is to manage communication and uphold the brand’s image. Developing a crisis management plan To communicate during a
In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services included everything from creative media placement to brand strategy, however, these days, they can include a
According to Ronn Torossian, with the year slowly creeping to an end, plenty of companies are looking to figure out what’s going to be happening in the public relations industry in the future to be able to gain a competitive market advantage. As trends change with every year that passes by
An inclusive leader is an asset to an organization. A leader who creates an inclusive culture for their teams sees an increase in performance and better collaboration. The trust and compassion they have for their followers yield results. Over the years, how people work, manage responsibilities, and collaborate have changed.
Katerina Antonova is a well-known expert in public relations and strategic communications. She is the founder and CEO of Aeris PR, a boutique agency that helps tech startups and VC firms from Europe, Russia, and the US to develop brand awareness and increase exposure. She has over 10 years of expertise
Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees, threw a drink at them, tried to force his way into the shop’s employees-only area, and
This month, we conducted an interview with ZipoApps co-founder and CEO Gal Avidor. We asked him about the tech market, performance innovations, and the unique technology that makes ZipoApps a company worth watching. Gal, ZipoApps is a rapidly growing player in the field of purchasing, leveraging and optimizing of mobile apps and other
NAMED AGENCY OF RECORD FOR nWAY, THE DEVELOPER AND PUBLISHER OF POWER RANGERS: LEGACY WARS Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract attention, has been appointed to work with nWay as the agency continues to grow. nWay is a developer, publisher, and tech platform for competitive multiplayer
Who is Richelieu Dennis? Entrepreneurship! There are people who entrepreneurship runs in their blood, like Richelieu Dennis. Entrepreneurship runs in his entire family, from his maternal and paternal grandmothers to his father, mother, and himself. Surprisingly, Richelieu’s father and grandmother were business partners like how he is with his mother
