PR Leaders

Agency-In-House-Collaboration

The Importance of using an Agency of Record

In the advertising and marketing industries, the term Agency of Record usually means a single agency that was in charge of all the promotional services that a company might need. Traditionally, those promotional services included everything from creative media placement to brand strategy, however, these days, they can include a

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the future of influencer marketing

Ronn Torossian On Public Relations in the Future

According to Ronn Torossian, with the year slowly creeping to an end, plenty of companies are looking to figure out what’s going to be happening in the public relations industry in the future to be able to gain a competitive market advantage. As trends change with every year that passes by

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IHtkXGXuTa2eTfipqFGD Inclusive leadership diversity of thought

Essential Leadership Qualities in an Inclusive Leader

An inclusive leader is an asset to an organization. A leader who creates an inclusive culture for their teams sees an increase in performance and better collaboration. The trust and compassion they have for their followers yield results. Over the years, how people work, manage responsibilities, and collaborate have changed.

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Katerina Antonova founder and CEO of Aeris PR

Q & A With Katerina Antonova, founder and CEO of Aeris PR

Katerina Antonova is a well-known expert in public relations and strategic communications. She is the founder and CEO of Aeris PR, a boutique agency that helps tech startups and VC firms from Europe, Russia, and the US to develop brand awareness and increase exposure. She has over 10 years of expertise

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james iannazzo

Clash of Employee and Company Actions

Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees, threw a drink at them, tried to force his way into the shop’s employees-only area, and

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Marketing Blockchain

VIRGO PR CONTINUES GROWING BLOCKCHAIN PR AND NFT PR PRACTICE

NAMED AGENCY OF RECORD FOR nWAY, THE DEVELOPER AND PUBLISHER OF POWER RANGERS: LEGACY WARS Virgo PR, a New York PR agency that creates campaigns that delight audiences and attract attention, has been appointed to work with nWay as the agency continues to grow. nWay is a developer, publisher, and tech platform for competitive multiplayer

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Richelieu Dennis

Richelieu Dennis: Entrepreneurial and Philanthropic Accomplishments

Who is Richelieu Dennis? Entrepreneurship! There are people who entrepreneurship runs in their blood, like Richelieu Dennis. Entrepreneurship runs in his entire family, from his maternal and paternal grandmothers to his father, mother, and himself. Surprisingly, Richelieu’s father and grandmother were business partners like how he is with his mother

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jeff employee headshot

Interview With Brafton’s CMO: Jeff Baker

Interview with Jeff Baker, the CMO for Brafton’s marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1.    What is the biggest challenge you’ve faced as a CMO? I come

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