The Sway Effect is a network of independent marketing and communications agencies. At the heart of its work, The Sway Effect is focused on “swaying” opinion and influencing outcomes on behalf of clients while putting diversity, equity and inclusion at the center of everything. The Sway Effect partners with its clients – which
Today, a feature interview with Jennifer Borba von Stauffenberg of Olive Creative Strategies. Where did you journey with Public Relations begin? My journey began in 1985 when my Dad took me to my first concert to see Cyndi Lauper. I witnessed the power of someone’s voice and what it meant
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing. Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together through experience-focused strategy and design. What are some trends in the influencer marketing space? When it
Today, a Q&A With John Corey, President and Founding Partner, Greentarget Can You Describe Greentarget and Your Organization’s Focus? Greentarget is a strategic public relations firm focused exclusively on counseling those who counsel the world’s most sophisticated businesses. We help professional services organizations (law, management consulting, accounting firms, etc.) create
Today, an interview with PR and Crisis Communications expert, Hugh Braithwaite. Over twenty years ago, in 1997, Hugh Braithwaite founded Braithwaite Communications, a PR and Communications agency in Philadelphia. In 2020, Braithwaite Communications offers services including Public Relations and Crisis, Content Marketing, Internal Communications, Branding and Graphic Design, Digital and Social Media Marketing, and has just been named one
As a B2B strategic marketing communications firm, Caliber Corporate Advisers provides the fintech and financial services industry with best-in-class strategy and execution of public relations campaigns. With a strategic and thoughtful approach to media relations, social media execution, awards, speaking opportunities at events and more, Caliber Corporate Advisers delivers results
Today, a Q & A with the esteemed Pamela Zapata, Founder and CEO of Society Eighteen, who works with multicultural and multiethnic fashion and beauty influencers on branded campaignsfor partners such as IPSY, Sephora, Almay, Fabletics, Urban Decay, Marc Jacobs, Calvin Klein, Not Your Mother’s, Macy’s, Foot Locker, TRESemmé, American Eagle Outfitters, P&G, Google, Olay,
We recently interviewed Paul Furiga, president and chief storyteller of WordWrite, a strategic communications firm in Pittsburgh. WordWrite focuses on B2B clients in healthcare, manufacturing and professional services. Paul’s book, Finding Your Capital S Story, Why your Story Drives your Brand, publishes this month. A veteran of four decades in journalism and
Today, an interview with Matt Bertram, the co-owner of EWR Digital, a digital marketing agency based out of Houston that has 18 employees, including the two co-owners. Here he answers some questions that can help other agencies grow and succeed at a time when the competition is fierce. Q. How
David Barkoe, CEO and co-founder of Carve Communications, an award-winning Miami based public relations firm that exists at the intersection of technological innovation and everyday life. For more information on Carve Communications, please visit: www.carvecomms.com How has the COVID-19 pandemic affected your company? While the whole planet has dealt with fear
