PR Leaders

ELAINE MAIMON INTERVIEW ON HIGHER ED REFORM

2020-11-10 by Jim Crickell

Elaine Maimon considers the fundamental shifts necessary for higher education to survive the devastating effects of COVID-19 in our latest Q & A. For the last 24 years, Dr. Elaine Maimon has led three public university campuses–Governors State, University of Alaska-Anchorage, and Arizona State University West. Today she serves as Advisor at the American Council on Education (ACE). She is a recognized authority on change leadership, author of the book Leading Academic Change: Vision, Strategy, Transformation (Stylus 2018), and author of the recent Inside Higher Ed article From Triage to Transformation. IN FACE OF PANDEMIC PRESSURE With many universities and colleges making significant budget cuts and... Read More >

Q&A with Founder of The Vokol Group, Dana Cobb

2020-11-05 by JamesD

Today, a special Q & A on Lifestyle, Entertainment and Consumer PR in Today’s World with Dana Cobb, CEO of The Vokol Group.  Tell us how this specialty came into focus for you and your agency… My background is in arts and entertainment PR and Marketing. I worked on Broadway with Dodger Theatricals for close to a decade, marketing Broadway, off-Broadway and touring shows throughout the early 2000s before moving back to Texas to start a family. In addition to working with arts, events and non-profit clients At The Vokol Group, we are (thankfully) well-diversified in our client base by having a... Read More >

Q&A with Rosemary Ostmann of RoseComm

2020-11-03 by JamesD

What are PR firms looking for in today’s entry-level employees? We recently interviewed Rosemary Ostmann, CEO and president of RoseComm, an independent, boutique strategic communications firm.  She was named “PR Professional of the Year” by the New Jersey chapter of the Public Relations Society of America in October 2020. An industry veteran with over 25 years of experience, we caught up with her on what agencies want most in new hires. Tell me about the skills you want a recent grad to have.  Most of the recent graduates we hire have degrees in Communications, Journalism or English. The common thread is... Read More >

Ayelet Noff of SlicedBrand Q & A On PR & The 2020 Elections

2020-10-30 by JamesD
Ayelet Noff

Today, we feature a Q & A with Ayelet Noff, the Founder and CEO ofSlicedBrand, a global PR agency headquartered in Berlin. Noff joins us today to discuss “PR strategy tips to navigate smoothly through the 2020 election.” In the last 20 years she has successfully led the PR activities of over a thousand technology companies in various fields, including AI, blockchain, mobile, cybersecurity, fintech, and many more. Noff has worked with a wide range of clients and also early-stage stealth startups. She has been named as one of the five female rock stars leading the crypto scene in 2018, and named... Read More >

Profile Interview with CMW Media CEO Kyle Porter

2020-10-27 by JamesD

Today, we feature a Q & A with Kyle Porter who is an ex-entertainment marketer turned communications entrepreneur who was just announced CEO of CMW Media, a PR and marketing firm specializing in emerging markets such as sustainable technologies and cannabis. He is a native Arizonian who got his BA in Marketing from Northern Arizona University. After completing his degree, Porter began his career working with various event and marketing agencies and was able to scale start-up agencies into multi-million dollar organizations. He specializes not only in communications and marketing, but oversees accounting, human resources, and business development. What are some things... Read More >

Q&A with Mike Mejer: Cannabis-Focused Public Relations

2020-10-26 by Jade Minh

Today, an interview with Michael Mejer, whose cannabis-focused PR firm, Green Lane Communication connects industry leaders to earned media opportunities that position them to establish credibility and successfully penetrate one of the fastest growing verticals in today’s marketplace. Back in 2018, when Mike Mejer first noticed cannabis companies struggling to promote their brands and narratives, he decided to take flight and learn more. After flying all over the country to attend several conferences and expos in the cannabis space, he immediately noticed a common denominator amongst cannabis brands–a majority of them were struggling to communicate what made them unique and... Read More >

Vibrant Brands’ Christopher Quereau on the New Frontier of Virtual Fundraising

2020-10-26 by JamesD

Today, a Q&A with Christopher Quereau on the New Frontier of Virtual Fundraising. The COVID-19 pandemic has left much economic uncertainty in its wake, with millions unemployed and businesses shuttered. One niche group that you may not have noticed this affects is nonprofits.  Vibrant Brands, a brand and marketing agency located in Albany, N.Y., has a long list of nonprofit clients. Christopher Quereau, founder of Vibrant Brands, has more than two decades of experience that spans work from New York City to the Capital Region and beyond.In this Q&A, he provides insight on how marketing campaigns can take the lead for an... Read More >

Alexei Orlov: Global Marketer and Business Leader

2020-10-23 by Jim Crickell

Alexei Orlov Creating MTM Alexei Orlov, the founder and Global CEO of MTM (Moments that Matter), a Boutique Holding Group, decided to create his business back in 2017 after working in the global marketing and international business leadership industries for over 20 years. With offices in New York, Los Angeles, London, and Milan, the business is actually a specialist network filled with skilled practitioners, to deliver high-precision brand activation and media optimization to clients. Alexei Orlov is a proven specialist in global brand strategy, operational change management, and marketing deployment. He has achieved a lot of success as a seasoned... Read More >

Q & A With Evan Nierman Of Red Banyan

2020-10-22 by JamesD

Interview today with Evan Nierman, founder and CEO of Red Banyan, a crisis management Public Relations firm. 1.      When did your team begin working returning to the office? a.      Back in March when lockdowns began to take place throughout the country, Red Banyanfollowed suit in an effort to keep our employees and clients safe. We started bringing back members of the team to our Florida office in August, although our offices in Washington D.C., Atlanta and our newest L.A. location continue to operate remotely. Red Banyan has given our team members the choice to work wherever they feel safe and comfortable. As long... Read More >

Voxus PR – 5 Questions About 2021 PR Planning

2020-10-18 by JamesD

Today, an interview with Justin Hall, Co-Founder, Voxus PR 2020 has been a rough year for most organizations, one that literally no one anticipated would include of all things, a pandemic. As we look toward recovery and opportunity in 2021, the role of communications becomes critical. Planning for PR and communications in this “new normal” is both important and – in a sense – unprecedented.  Undoubtably teams will be asked to do more with less, from streamlining programs to increasing tactical efficacy to showing more creative value. Yet tactics that were once standard – take industry events, for example – are... Read More >

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