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marketing 2.0

Marketing 2.0: What Does This Mean for PR Professionals?

To succeed in the public relations field, agents need to have the natural ability to present brands in the best light to the public. In other words, PR agents need to know how to market the products they represent. This includes promoting their clients’ products and services and doing research

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what is meerkat

Say Hello to Meerkat

If you use your iPhone to stream live videos to Twitter and other social media platforms, you’ve probably heard of Meerkat by now. It’s a new app designed for the iPhone and iPad IOS operating systems. With Meerkat, you can instantly stream live videos and conversations directly to your Twitter

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ronn torossian guerilla marketing

Guerilla Marketing in your Pocket

– Ronn Torossian discusses the limitless potential smartphone’s present in creating effective serendipitous marketing moments – Your smartphone is an almost limitless personal brand marketing tool. If you are one of the infinitesimally small percentage of people actually getting the most out of your smartphone, congratulations. But if you are not actively using

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starbucks jonah engler

Race Together: Starbucks Racing Backwards?

There are many leaders in this country calling for a “national conversation” about race. More importantly, there appear to be millions of people ready to have that conversation. That combination could trigger a sea change in race relations in the United States. Or, if handled poorly, it could take what

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presentation tips

Three Tips to Guarantee You Rock Your Next Presentation

Presentations are often lackluster. The usual reason is lack of creativity in content and visuals. For example, workplace presentations tend to make employees yawn after the first five minutes. This is due to lack of control over the power of the content and the presenter talking “at,” rather than “to”

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sxsw

SXSW: Why You Should Be Paying Attention

The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country. The interaction with consumers and fans at this event can make memories that stick in their minds for years to come. Upcoming Trends In the past there have

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google press release

Google Algorithm and the Press Release: What does it mean for you?

It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world’s largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies that are using search

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restaurant pr

How to Find the Right Public Relations Team for your Restaurant

Hiring the right public relations team to promote your new restaurant can bring in new customers and keep them coming back by providing advertising, branding and a clear social media strategy. There are many benefits to hiring a public relations firm including: Media outreach Without a public relations team, chefs

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bill blass group

Bill Blass Announces New Agency Hires

 – Exposure and Wondersauce to Bolster Iconic Label’s Relaunch Strategy –  Bill Blass Group announces the appointment of Exposure America and Wondersauce as its public relations and digital creative agencies, respectively. Exposure America will lead the brand’s media relations and special events. Wondersauce will realize and design the fashion house’s

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public relations startups

Public Relations Acts as a Slingshot for Startups

-Learn how using a strong Public Relations plan from the beginning, can help slingshot your startup in this guide by 5WPR CEO Ronn Torossian- The use of public relations can mean the difference between a failing business and one that catapults to success. Public relations is the spread of information from

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