Unless you never listen to the news and avoid social media like telemarketers, then you know veteran news anchor Brian Williams got himself in a bit of a bind recently. After telling a story, on the air, about being rescued after his helicopter was shot down in Iraq, Williams was
The Rogich Communications Group, based in Las Vegas has been hired by the People’s Republic of China, according to recent FARA documents filed with the United States Department of Justice. The full filing may be reviewed here: http://www.fara.gov/docs/6274-Registration-Statement-20150119-1.pdf The documents state that “The Rogich Communications Group will advise the Government
Coca-Cola recently announced that they will be launching a new product some time next month after an extensive marketing campaign. While most people would expect Coca-Cola to issue a new soda or sports drink, they are actually creating their own milk brand called Fairlife. This certainly seems like odd branding
5WPR CEO Ronn Torossian discusses the ‘Marshawn Lynch Conundrum’, one day removed from the Super Bowl and official end of the NFL Season. Last week, in advance of Super Bowl Sunday, Seahawks’ running back Marshawn Lynch was up to his old tricks. He is constantly and persistently doing whatever he can
When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times,
Creating a captivating pitch that holds your audience’s attention involves preparation and hard work. Your success rate will skyrocket if you take the time to research your potential client’s needs, and have the confidence to tailor your script to the conversation at hand. Know Your Audience Before you engage in
A single commercial being run on this year’s Super Bowl would cost roughly $4.5 million for just 30 short seconds of airtime. In 2014, it was only $4 million for a 30 second ad. The Super Bowl is known for reaching millions upon millions of viewers across the globe. This year
The super bowl enjoys a long history in America of drawing a massive viewership across all demographics, and provides an excellent way to brand and market a product. However, that instant access to viewers comes at a price. In the last couple years, that price soared to millions of dollars
It may be typical for a traditional communal attendance at brick-and-mortar churches, as many families see Sunday mass as an opportunity to connect with other Christians and celebrate their faith. But the church landscape is evolving among generations, especially with millennials, as the digital revolution of churches is a growing
If there is anything that might get otherwise congenial people fighting, it’s probably taking their chocolate. But that’s what is happening in some markets, and it has chocoholics all but rioting in the streets. Ronn Torossian explains the conflict, and explores the PR consequences of fighting the chocolate wars. Currently,
