PR News

Pitching a Journalist

Pitching a Journalist

Personal relationships are more important, now than ever before. In today’s hyperactive communications world – it’s become too easy to get in contact with someone. This creates a dilemma for brands or people who are trying to get their story covered by a journalist. Rather than being swept under the rug,

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Facebook Public Relations

How to Increase Your Facebook Page Reach

Maybe you have heard that Facebook is making it increasingly difficult for businesses, and individuals alike, to get their content seen by their target audience. While Facebook insists that the steps they are implementing is due to the exorbitant amount of content that is being posted on the site, and

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timberland public relations

Timberland Seeks Public Relations Agency Of Record

Everything PR Reports That Porter Novelli Dumped By Timberland Timberland, one of America’s leading footwear retailers is currently in search for a new PR Agency of record.  Timberland has used Porter Novelli since 2003. Sources shared with Everything PR that Timberland is seeking agencies with deep lifestyle experience, including celebrity

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smartwatch

Smartwatch: Innovation or Idiocy?

The CEO of NY PR Firm 5WPR, Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to wear your phone on your wrist. This obvious assumption has market analysts asking another very important

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america gil lederman

America Matters

There’s no question, it’s been a rough couple of years for General Motors. But, two recent showings at the Detroit Auto Show could signal a new direction for GM public relations … and public sentiment. First, GM unveiled its “New and Improved” Chevrolet Volt. This next generation of GM’s signature

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Social Media Marketing

Social Media Marketing Trends

2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in full force. Here are some of the trends that you should jump on top of if

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graze snack public relations

Graze Seeks A PR Agency

Graze – a healthy snack company – which has grown rapidly worldwide is now seeking a United States based PR Agency – and they seek to spend a retainer in excess of $25,000 monthly to feed that appetite. From the Graze website: We know the secret to great tasting food

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public relations in 2014

Public Relations: A Year in Review

2014 was an incredible year in the world of public relations. A number of organizations and individuals made a splash on social media, while others were shaken by scandal and tragedy. From the shock of the Bill Cosby rape allegations to the glory of the ALS Ice Bucket Challenge, here are the

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