Kathryn Beiser is the new executive vice president of corporate communications of Hilton Worldwide. In this role she will oversee global external and internal communications and corporate responsibility, and she will report to Hilton Worldwide’s president and chief executive officer, Christopher J. Nassetta. Kathryn Beiser will also join the company’s
Hill+Knowlton Strategies named John Morgan President and CEO of its Asia region, effective immediately. He will serve as a Senior Advisor, assisting with the leadership transition.
Edelman’s second annual 8095 study reveals key findings concerning the connection between Millennials’ consumer behavior and purchase decisions, the recession and brand engagement.
Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients
What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, congratulations: you’re
As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics.
The Holmes Group has just announced that the second edition of the two-days Global Public Relations Summit will take place on November 12 and 13, 2013 at the St Regis Bal Harbour hotel in Miami. The central theme will be “Global Reputations and Local Relationships”, presenting various ways in which
Hollywood is an enormous business and, in order to insure its success, entertainment companies must know their customers. The Twilight Saga: Breaking Dawn – Part 2 dominated micro-blogging social network Twitter on Thanksgiving and in the following weekend. This movie was followed by Skyfall and the newly released Rise of
Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.
One of the greatest things about commerce on the web is the ability to expand your reach. You are no longer stuck trying to cater to a single demographic, and are instead able to widen your approach and present a product to an international market that might have once been
