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World Bank Plans to Make Its Research Open Access

How does an organization that is notorious in the eyes of many activists find a way to do some good PR? Someone at the World Bank must have been asking that very question and found the answer with a new open access policy, which the global monetary institution plans to

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Ogilvy and Mather

Ogilvy Creates Branded Entertainment Marketing Solution

Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for

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5wpr5W Public Relations

5WPR Named PR Agency Of Record for Repechage

5WPR, one of the world’s leading public relations firms, has announced having added Repechage to their roster of wellness brands. Ronn Torossian’s high powered PR firm has been tagged to increase awareness about Repechage’s products and services, according to the news.

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