PR News

Cable TV

The Future of TV Advertising Is Interactive

Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of simultaneous delivery of multiple ads from different brands sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been serve to about 3

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SPRINFIELD PARKS

Wilt PR: PR Efforts to Keep Springfield Parks Open

The Clark County Park District is putting all their money, effort and PR bright ideas into raising money to keep the four Springfield parks and bike trails afloat after having to close them down in November. A fundraiser, a bluegrass concert and a 5-K run, and a grand reopening organized

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TV Ads everything-pr

Survey: TV advertising, a steady sales driver in Germany

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into

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Lady Ashton

Lady Ashton Spends a Fortune on PR

Baroness Ashton, the world’s highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic

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bank of america everything-pr

Bank of America Inaccessible or Slow

Bank of America Corp. is all in the news over their website being either slow, or down right inaccessible in some states. Reportedly, customers who visited the bank’s online aspect from some locations were met with the message online banking was “temporarily unavailable” for them.

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