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Jay Alves Colorado everything-pr

Colorado Rockies’ Jay Alves Wins Fishel Award for PR Excellence

Jay Alves, Colorado Rockies’ vice president of communications/public relations, has won the 2010 Robert O. Fishel Award for Public Relations Excellence. The Fishel Award, named after the longtime baseball executive, acknowledges a non-uniformed representative of Major League Baseball for their ethics, character, dedication, service, professionalism and humanitarianism.

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healthcare pr social media

Social Media Gains Ground in Holiday Marketing Campaign

When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network

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Lebron James Marketing

LeBron “King” James & Bad PR 101

Tonight is going to be a very interesting night in the NBA. LeBron “King” James returns to Cleveland for the first time with his new team the Miami Heat to face the Cleveland Cavaliers. To say that he is going to be greeted with less than open arms would be

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Generation Y everything-pr

Gen Y’s Motto: Participate First, Ask Questions Later

As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not

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