PR News

Travel PR

Travel Is Hotter than Ever

Expedia, Marriott, Orbitz, Signature Travel Network and others are looking to expend their businesses abroad, spending a fortune on lobbying and PR. Travel is hot, and getting hotter this season. An online travel site will soon launch a new and exciting service.

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Europe Debt Crisis

Euro Decline Can’t Overshadow Value, Focus Trier Germany

With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call “community entitlement,” or the need to build the system back from the ground up. This is not as complex

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Public Relations Social Media

Can You Measure Social Media Returns?

Have you ever thought this: “I’d get involved in social media, but there’s just no way to tell if I’m getting any results from it.” That is an excuse that I hear often from companies who aren’t yet involved in social media. That’s it is, though–an excuse.

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Skirtbike

SkirtBike: Bicycles as Women’s Fashion Statement

Last weekend, Bucharest was the stage of an attention grabbing event, SkirtBike, who gathered a few hundred female bike riders and encouraged them to maintain their style while riding. Skirts, hats, dresses and high-heels were only a small part of the fashion statment made by women attendees.

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coca cola customer engagement

Coca-Cola pops new customer engagement philosophy

Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.

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