PR News

Boston

Top PR Firms in Boston

Finding a PR Firm in Boston  PR agencies are widely spread around Boston, Massachusetts. Boston has emerged as a center for innovation, culture, and education. Many colleges and universities, including Harvard and MIT, are located in Boston, which also serves as a hub for government, banking, technology, and scientific research,

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artificial intelligence

How Companies Can Use AI in PR Efforts

AI is transforming PR strategies. Companies are leveraging AI-powered tools and technologies to streamline campaigns, target the right audiences, and better analyze data for optimized success. Audience Analysis AI provides an edge to PR professionals by facilitating the analysis of large amounts of data. AI-driven tools enable companies to gain

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Essential Digital PR Campaign Metrics

Data can be overwhelming for PR professionals. Online metrics are crucial for measuring the success of campaigns, and with so many sources there’s a lot to consider. Here’s a breakdown of the main metrics, what they are, and why they are useful. Impressions The impressions metric gauges the reach of

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Women in Public Relations

How to Prepare Content for Women’s History Month

This March is Women’s History Month 2023 – an opportunity for brands to express a commitment to gender equality. Companies can create content to honor the contributions of women from all domains, while promoting the brand. The month offers a chance for brands to show solidarity with women and pledge support for

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social media b2b

Social Media for B2B Brands

Companies in the B2B industry that haven’t started investing in social media platforms are losing out. These communication channels have been vital for consumer brands, both as a way to reach target audiences and to build stronger and more engaging relationships with their consumers. In general, B2B brands have been

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5WPR Expands its Executive Team Following a Monumental Year

Capping 20 years of continual growth, with $70 MM projected in revenue in 2022, 5W expands leadership team to support next decade of success After a wildly successful year in 2022, 5W Public Relations has significantly expanded its leadership team to continue the momentum. Five Executive Vice Presidents have been

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The Chain of Lakes City

Creative Services Of City of Winter Haven – The Chain of Lakes City

Issue Date: September 7, 2022 DEADLINE: Sealed responses will be received by the City of Winter Haven until 2:00 P.M., October 12, 2022, at our online solicitation platform, Mercell, for: “Creative Services Continuing Contract” The City is requesting responses from those qualified firms with previous experience in this type of work.

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Benefits of Public Relations Strategies for Companies

There are many reasons why companies need to create a public relations strategy and start implementing it as soon as possible that go beyond simply generating more brand awareness. Companies also benefit from attracting more talent and investors, generating more leads, and developing a more trusting relationship with their target

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Inspirational Public Relations Campaigns

One of the biggest challenges that many companies have in terms of their public relations efforts is making their public relations campaigns stand out from the crowd and grab the attention not just of the target audience, but of media outlets as well. Fortunately, there have been plenty of public

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