PR News

Glebe Farm Foods hires PR agency Capture Communications

Glebe Farm Foods, the firm that won a trademark dispute with Oatly, a Swedish oat milk brand, has hired Capture Communications for PR support. Capture communications have been working for Glebe Farm Foods since April when it won a pitch against some other PR agencies. The PR firm and Glebe

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Successful PR Strategies for Startups

For over a year now, most news cycles have been oversaturated with stories about the pandemic, which, from a PR perspective, made brands stop pitching their own stories to journalists out of respect for what people around the world have been going through. Instead of that approach, plenty of businesses

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DraftKings acquires Golden Nugget for $1.56bn

DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal. With the acquisition, the sports betting operator has entered into a commercial agreement with the Houston Rockets of the NBA. The betting firm is set to launch a sportsbook at the Houston Rockets’ Toyota Center arena, pending approval from

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IAS to Acquire CTV and Publica Platform with $220 million

Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming

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The importance of long copy in ads

These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components.   Long copy can still

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