PROCUREMENT OF A COMMUNICATIONS AND PUBLIC RELATIONS AGENCY FOR REREC PROJECTS
The Rural Electrification and Renewable Energy Corporation invites tenders from interested firms to bid for the procurement of a communications and public relations agency for REREC projects for two years. Following the enactment of the Energy Act 2019, Rural Electrification Authority (REA) has now changed to Rural Electrification and Renewable Energy Corporation (REREC). REREC has an expanded mandate of spearheading Kenya’s green energy drive, in addition to implementing rural electrification projects
Scope of Work:
Creative concept development, art direction, copywriting and scripting for different communication products
Covering corporate, public awareness and communication campaigns
Production of creative concepts
Production of the creative advertising concepts for application in diverse platforms as per
REREC brief
Review of REREC brand manual
Periodic review of the brand standards manual for the corporate brand to guide the use and application of the brand (including brand colors, application at different settings, tones, typographical elements and reproduction guidelines for printers)
Media strategy including media planning and buying
Developing a media engagement strategy for various issues Coordinate media relations, buying and placement in electronic, print and online platforms as per REREC requirements Media Monitoring
Monitoring placement of REREC relevant energy sector content in the print, television, radio and online media Outdoor Design and placement of outdoor communication
Account management
Continuous interaction with REREC Communication Department and facilitation of work from REREC brief to, implementation, including billing
Corporate Publications
Concept development, design and production of various corporate publications on paper and electronic format. These may include: newsletters/annual reports/calendars/e-shots/ brochures, corporate stationery and other publications; Surveys
Conduct research on customer satisfaction
Communication strategy and plan
Develop communication strategy for corporate and specific projects and PR/Communications strategies including individual initiatives such as public awareness campaigns. Monitor the effectiveness of the strategy and provide necessary advice
Digital media strategy and plan
Develop a digital media strategy for corporate initiatives as well as public awareness. Monitor the effectiveness of the digital media strategy and provide necessary advice
Stakeholder Engagement strategy and plan
Develop a stakeholder engagement strategy to improve understanding between REREC and its stakeholders. Monitor the effectiveness of the stakeholder engagement strategy and provide necessary advice
Media relations
Develop and maintain effective working relations with the local and international media Generate periodic and special press releases/statements for dissemination through relevant media Maintain and update media contacts Coordinate media invitations to press conferences or field visits
Photography and videography
Undertake professional photography and videography of various aspects including internal events, corporate public awareness and outreach events.
Event Management Organising REREC events such as:
a) Local road shows and ground activations
b) Launches, project commissioning, Sponsorships etc.
c) Local Exhibitions, Conferences, Activations, etc.
Reputation risk, crisis management and brand management
Environmental scanning to identify potential reputation risks and providing advice to REREC on appropriate mitigating strategies to enhance the Authority’s brand/reputation
Due Date:
Closing and opening on 10th June, 2020 at 10:00 AM
Address:
Rural Electrification and Renewable Energy Corporation, Kawi House, South C, Behind Boma Hotel, P.O. Box 34585 – 00100, Nairobi, Kenya
Relevant agencies worth considering include APCO Worldwide and Edelman PR.
