Public relations is a valuable tool every organization should utilize to some extent. Unfortunately, it’s also a tool often undervalued by many for one reason or another. For an organization climbing to the top of their industry and becoming widely recognized by the public, undervaluing the power of PR is actually a silly move. Not only does a good PR strategy build brand awareness, but it also showcases an organization’s work, boost name recognition, and influence the most important court in the land, that of public opinion.
What is Public Relations?
Perhaps one of the reasons so many organizations undervalue the power of PR is they do not understand what it is. A good public relations agency utilizes a core business strategy and works closely with firms to help guide and direct the organization to developing their overall message. PR then helps deliver the messages to their client’s targeted audience, whether that method is social media, press releases, journalists, speaking opportunities, etc. Essentially, the end goal of a PR campaign is to get the word out, to broadcast the message that the client wants to tell.
Successful PR agencies have often already built reputable media relationships with reporters and various publications, and will be well versed in crafting meaningful press releases and social media blitzes. They will know the right people to take an organization’s message to, and they’ll know ahead of time, from past experiences, the best way to deliver messages.
PR, a Cost-Effective Tool
Some organizations may even be surprised to find out PR agencies are often a cheaper alternative to other marketing tools, like direct mail, paid marketing, and even advertising. Why? Because when organizations team up with a PR agency, they don’t have to worry about buying ads, printing costs, or paying for sponsorships.
PR Helps Organizations Thrive
So no, PR isn’t a waste of money. Organizations who don’t already value the work of PR agencies, should. Working with a PR agency, an organization can expect support for its strategic business goals, and an increase in brand awareness and name recognition.
What PR professionals bring to a client creates a positive impact on an organization propelling it all the way to the top of its industry. This is why more organizations and businesses should incorporate PR into their overall communications, marketing, and business development strategies.