Why More Organizations Need To Incorporate PR Into Their Overall Business Strategy

Business and PR

Public relations is a valuable tool every organization should utilize to some extent. Unfortunately, it’s also a tool often undervalued by many for one reason or another. For an organization climbing to the top of their industry and becoming widely recognized by the public, undervaluing the power of PR is actually a silly move. Not only does a good PR strategy build brand awareness, but it also showcases an organization’s work, boost name recognition, and influence the most important court in the land, that of public opinion.

What is Public Relations?

What is PR

Perhaps one of the reasons so many organizations undervalue the power of PR is  they do not understand what it is. A good public relations agency utilizes a core business strategy and works closely with firms to help guide and direct the organization to developing their overall message. PR then helps deliver the messages to their client’s targeted audience, whether that method is social media, press releases, journalists, speaking opportunities, etc. Essentially, the end goal of a PR campaign is to get the word out, to broadcast the message that the client wants to tell.

Successful PR agencies have often already built reputable media relationships with reporters and various publications, and will be well versed in crafting meaningful press releases and social media blitzes. They will know the right people to take an organization’s message to, and they’ll know ahead of time, from past experiences, the best way to deliver messages.

PR, a Cost-Effective Tool

Some organizations may even be surprised to find out PR agencies are often a cheaper alternative to other marketing tools, like direct mail, paid marketing, and even advertising. Why? Because when organizations team up with a PR agency, they don’t have to worry about buying ads, printing costs, or paying for sponsorships.

PR Helps Organizations Thrive

So no, PR isn’t a waste of money. Organizations who don’t already value the work of PR agencies, should. Working with a PR agency, an organization can expect support for its strategic business goals, and an increase in brand awareness and name recognition.

What PR professionals bring to a client creates a positive impact on an organization propelling it all the way to the top of its industry. This is why more organizations and businesses should incorporate PR into their overall communications, marketing, and business development strategies.

Top Public Relations News:

2021 Public Relations Trends: More Personal & Honest

2021 Public Relations Trends: More Personal & Honest

VIRGOPR NAMED AGENCY OF RECORD BY HODLNAUT

VIRGOPR NAMED AGENCY OF RECORD BY HODLNAUT

News From Hotwire PR, Finn Partners and Konnect Agency

News From Hotwire PR, Finn Partners and Konnect Agency

Capital Area Council of Governments (CAPCOG) Issues Marketing RFP

Capital Area Council of Governments (CAPCOG) Issues Marketing RFP

Denver Looking To Hire PR Agency To Reduce Youth Marijuana Use

Denver Looking To Hire PR Agency To Reduce Youth Marijuana Use

Hyper Targeted Advertising Prank Leads to Broader Conversation

Hyper Targeted Advertising Prank Leads to Broader Conversation

MARKETING NEEDED FOR VILLAGE OF RUIDOSO

MARKETING NEEDED FOR VILLAGE OF RUIDOSO

Frederick County Chamber of Commerce Issues RFP For Rebranding

Frederick County Chamber of Commerce Issues RFP For Rebranding

Maverick Apparel Demands Logan Paul Stop Using Maverick Name

Maverick Apparel Demands Logan Paul Stop Using Maverick Name

People of Public Transit: Capturing Faces on a Subway Near You

People of Public Transit: Capturing Faces on a Subway Near You

About Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities

Leave a Reply

Your email address will not be published. Required fields are marked *