PR Perspectives

5wpr5W Public Relations

5WPR / 5W Public Relations: A Look Inside the Agency

5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout  5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully

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Marines Change Their Public Relations Campaign

Marines Change Their Public Relations Campaign

The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place among The Few and The Proud … the Marines. The campaign and others like it emphasized

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Disney's New Gay Character - PR Hit or Miss

Disney’s New Gay Character – PR Hit or Miss?

It’s not that Disney hasn’t had characters with some gay subtext before. They have; in fact, several of their villains seem to nod to a less than straight life, but LeFou, Gaston’s somewhat prancing and foolish (his name actually means the fool or madman) sidekick is the first character that

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Your word as your biggest marketing asset

Your Word as Your Biggest Marketing Asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the

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