It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help
Simpatico PR Representing Adloox – Opening their Efforts in the USA Adloox, an anti-advertising fraud tech company, is opening offices in New York and Simpatico PR will represent them through their new US Business leader, Dori Pasternak-Bussell. Pasternak-Bussell has 15+ years working in consumer and B2B PR with companies such
Conscious Crowdsourcing Report Released by Weber Shandwick The recently released Conscious Crowdsourcing report is the fourth report in a group of five researched and presented (or to be presented) by Weber Shandwick (WS). All five reports are part of their Innovation Trends Report series. The current report sheds light on
Fiction sales go through trend cycles just like any other kind of fashion. For a while Westerns were all the rage. Then Science Fiction or Mysteries, Fantasies or Chick Lit. These days, you can’t toss a bookmark in a bookstore without hitting a dystopian novel. From George Orwell’s celebrated work,
Andrew Rabinowitz Says Hedge Funds Need More PR Representation Marathon Asset Management’s president, Andrew Rabinowitz feels the likability of the hedge fund industry could use some serious work, and that PR teams managing the outreach of funds would go a long way. While sitting on a panel at the Absolute
The US Women’s Hockey Team recently announced plans to sit out a popular local tournament in an effort to raise awareness for the cause of fair pay for women, especially in sports.
5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout 5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully
Chobani Switches PR Rep Again – This Time to Edelman As of the 1st of March, Edelman represents the Greek yogurt brand Chobani. Edelman replaces Weber Shandwick which had represented the brand since late 2013. Before WS, it was FleishmanHillard for four years. Chobani has $1 billion in annual sales and
The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place among The Few and The Proud … the Marines. The campaign and others like it emphasized
It’s not that Disney hasn’t had characters with some gay subtext before. They have; in fact, several of their villains seem to nod to a less than straight life, but LeFou, Gaston’s somewhat prancing and foolish (his name actually means the fool or madman) sidekick is the first character that
