Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much
When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank
As mergers and takeovers go, this is a big one … on at least two continents. Sky and 21st Century Fox have agreed on a takeover deal that will see Fox pay more than $13 billion for the majority stake in Sky the company doesn’t already own.
Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
Kim Gagne Joins APCO as Sr. Tech Advisor A former Microsoft senior director of industry affairs, Kim Gagne will now be the senior advisor for APCO Worldwide’s tech practice. He will be based in the U.K. and working out of both the London and Brussels offices.
Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently.
The Podesta Group is often involved in government campaigns and lobbying efforts – as evidenced by their strong ties to both the Obama White House and Hillary Clinton’s presidential campaign. They know the rules of operation, the paperwork that needs to be filed whenever they represent agencies or governments connected
How much do you think should be spent for the U.S. government to tell you what they’ve accomplished? Well here’s the amount that is spent between advertising, private consultancies in public relations, and government employees working in separate press offices for the President as well the various cabinet ministries —
Ruder Finn has been around since 1948 when it was founded by David Finn and Bill Ruder – neither of them is still around at the firm and Kathy Bloomgarden now serves as CEO. They are one of the largest independent PR firms in the U.S. and represent clients such
2016 Middle East PR Association Honors PR Agencies in the Region There were lots of awards given, but a few agencies cashed in with the number of award recognitions they received at the recent Middle East PR Association event. Edelman Dabo, Cicero & Bernay, Hill+Knowlton Strategies, Four Communications, Ogilvy PR,
