Alyssa Schimel Stays With Jimmy Kimmel Live Through New Job at Kovert Creative Kovert Creative was established a year ago by Joseph Assad and Lewis Kay in a joint effort with WME-IMG. Alyssa Schimel, who has been working as the publicist for Jimmy Kimmel Live, recently hitched her star to
Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but
FleishmanHillard Repping Dallas Police and Fire Pension System Both the public in Dallas and the bond market are watching Dallas’ Police and Fire Pension System as they try to sail out of troubled waters. Coming to their assistance, at least from the PR perspective, not the financial one, is FleishmanHillard.
In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be
Let’s talk about accountability, not what people think it means, but what it should really look like when you’re leading a young, up and coming, company. All too often, especially in young companies, the accountability pyramid is top-heavy, loaded on the back of the CEO as everyone else is trying
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much
When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank
As mergers and takeovers go, this is a big one … on at least two continents. Sky and 21st Century Fox have agreed on a takeover deal that will see Fox pay more than $13 billion for the majority stake in Sky the company doesn’t already own.
Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
