In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be
Let’s talk about accountability, not what people think it means, but what it should really look like when you’re leading a young, up and coming, company. All too often, especially in young companies, the accountability pyramid is top-heavy, loaded on the back of the CEO as everyone else is trying
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much
When it was reported that Wells Fargo had created untold numbers of fake bank and credit accounts in order to meet quotas, the public was furious. Thousands of employees, including some management, were fired … but it gets worse. Now, according to CNN, it may not have just been bank
As mergers and takeovers go, this is a big one … on at least two continents. Sky and 21st Century Fox have agreed on a takeover deal that will see Fox pay more than $13 billion for the majority stake in Sky the company doesn’t already own.
Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
Kim Gagne Joins APCO as Sr. Tech Advisor A former Microsoft senior director of industry affairs, Kim Gagne will now be the senior advisor for APCO Worldwide’s tech practice. He will be based in the U.K. and working out of both the London and Brussels offices.
Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently.
The Podesta Group is often involved in government campaigns and lobbying efforts – as evidenced by their strong ties to both the Obama White House and Hillary Clinton’s presidential campaign. They know the rules of operation, the paperwork that needs to be filed whenever they represent agencies or governments connected
