It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers
Which package delivery company, Fedex, UPS or DHL has the best economic model for continued success? Here’s a brief analysis of each company.
Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices. For many readers, however it was not enough. What they Said… Arthur Sulzberger Jr., the NYT’s publisher, issued a statement that said, in part, that “After such an erratic
Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in
Public Relations and Marketing strategies for three major nationwide coffee chains: Starbucks, Coffee Bean and Tea Leaf, and Caribou Coffee differ. Starbucks is currently the number one coffee house chain in the world. However, other brands such as Coffee Bean and Tea Leaf (CBTL) and Caribou Coffee or fierce competitors
APCO Study Finds Two-thirds of Senior Communicators Feel Out of the Loop Well, maybe not entirely out of the loop, but less than a third of senior communicators (CCOs) feel they are part of the inner circle when dealing with their CEO or other top executives. APCO also determined that 89%
Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a
Santa Barbara Signs Lou Hammond Group as Agency of Record The city of Santa Barbara, long known for its beauty and luxury accommodations, just brought in the travel and lifestyle PR agency Lou Hammond Group (LHG) to support their current creative PR campaign, “Miss Nothing.” The campaign focuses on helping
Non-GMO foods are becoming more popular in markets and groceries around the country. In 2012, fewer than 3% of new products introduced carried the non-GMO or GMO-free label. In 2015, almost 16% of them did.
For decades a large part of the U.S. federal budget has been attributed to military spending and development. It’s not a secret. But information was released recently about how much of their budget is about PR, and what some would call the propaganda machine. The sad truth is that the
