Public Relations and Marketing strategies for three major nationwide coffee chains: Starbucks, Coffee Bean and Tea Leaf, and Caribou Coffee differ. Starbucks is currently the number one coffee house chain in the world. However, other brands such as Coffee Bean and Tea Leaf (CBTL) and Caribou Coffee or fierce competitors
APCO Study Finds Two-thirds of Senior Communicators Feel Out of the Loop Well, maybe not entirely out of the loop, but less than a third of senior communicators (CCOs) feel they are part of the inner circle when dealing with their CEO or other top executives. APCO also determined that 89%
Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a
Santa Barbara Signs Lou Hammond Group as Agency of Record The city of Santa Barbara, long known for its beauty and luxury accommodations, just brought in the travel and lifestyle PR agency Lou Hammond Group (LHG) to support their current creative PR campaign, “Miss Nothing.” The campaign focuses on helping
Non-GMO foods are becoming more popular in markets and groceries around the country. In 2012, fewer than 3% of new products introduced carried the non-GMO or GMO-free label. In 2015, almost 16% of them did.
For decades a large part of the U.S. federal budget has been attributed to military spending and development. It’s not a secret. But information was released recently about how much of their budget is about PR, and what some would call the propaganda machine. The sad truth is that the
Muck Rack reports on their website that they are the easiest way to contact journalists and bloggers with a story for your organization or PR clients. For their customers they provide alert notifications, track your content and who shares it, as well as the different sites that include it on
Hudson Sandler Becomes LLP After Huntsworth Sells Majority Interest London-based Hudson Sandler (HS), an affiliate of U.S. agency KCSA , just filed the paperwork to become a limited liability partnership. Through this process, Huntsworth, which bought HS in 2008, moved from being the majority shareholder to a minority one with
Okay, say it with me now, if you do something in blackface, no matter how funny you think it is, you will need to hire a PR company to fix your stupid mess. Seriously, at this point in history, you would think folks would be beyond certain things. It doesn’t
Natural disasters are never a good thing, but is it possible to bring good out of such an event when it happens? Take hurricanes or tsunamis; they can leave a lot of damage in their wake, and when it comes to travel public relations for that area or resorts, it
