You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make
August proved to be a banner month where PR gaffs and goofs are concerned. Here’s a brief rundown of the biggest and least bright communicative moves in order of goofiness. Put On A Black Face of Racism – Dunkin’ Donuts apologized for being insensitive with their ad campaign over in
Despite the fact that modern society puts a great emphasis on gender equality, more men are in charge in major business fields. And even as many corporations make significant efforts to alter the situation, most of their leading personnel are still men. Considering all these aspects, it’s only natural to
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom – the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten
Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news
Glastonbury 2013 featured some of the world’s biggest artists from the past and the present. It spanned generations and genres from the Arctic Monkeys to The Rolling Stones, and Mumford and Sons to Dizzee Rascal.
If you follow your pitch with a self-serving press release that offers no real information, but just PR and marketing fluff, you don’t stand many chances to get coverage for yourself, or for any of your customers.
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
