ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom – the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten
Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news
Glastonbury 2013 featured some of the world’s biggest artists from the past and the present. It spanned generations and genres from the Arctic Monkeys to The Rolling Stones, and Mumford and Sons to Dizzee Rascal.
If you follow your pitch with a self-serving press release that offers no real information, but just PR and marketing fluff, you don’t stand many chances to get coverage for yourself, or for any of your customers.
Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.
EPR contributor Harold Miller reveals the most likely questions asked at a job interview, and gives you a few tips to make an impression.
In a world full of startups, how will yours stand out? How can you make yours successful? The key to success is productivity. Here are some tips to making your startup more productive:
Social media influencers are those people who manage to speak louder than others, without yelling. That’s because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what’s the secret recipe that makes a social media influencer, and how
When you hire a professional writer for your press releases, you reap a variety of benefits. Here’s why it makes sense, as well as tips for finding a writer!
