PR Perspectives

Massachusetts Issues Travel RFP

Massachusetts Issues Travel RFP

Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France. The Commonwealth of Massachusetts, Massachusetts Marketing Partnership/Massachusetts Office of Travel and Tourism (MMP/MOTT) are seeking the services of multiple travel marketing vendors to develop and implement public relations, trade relations,

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Munoz Will Not Be United Chairman

Munoz Will Not Be United Chairman

Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz

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USA Women’s Soccer Gets a Big Win

USA Women’s Soccer Gets a Big Win

Not long ago one of the biggest headlines in sports was the potential of a walkout from the USA Women’s soccer squad over salary and benefits disputes. After a strong PR campaign, it appears that the women won their fight and now their supporters are celebrating … for the most

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Managers, Do This and Keep Your Best People

All good managers are concerned about employee retention. But you don’t just want to keep your people; you want them to be enthusiastic, optimistic, and engaged every day when they come to work. How can you create that kind of environment? Work on developing these traits in yourself as a

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Unlock these key traits in your younger leaders

Unlock These Key Traits in Younger Leaders

Thanks to the expansive Millennial generation, there’s a strong youth movement that will come to define American business in the coming years. There’s a lot that’s been written about Millennials and all the supposed “traits” these people share. Here’s a hint: the thing they share most is “age” … from

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Amid Controversy, NYPD Deploys Body Cameras

Amid Controversy, NYPD Deploys Body Cameras

A lot has been said and written about police body cameras in recent years, and now the NYC media and residents will get a first-hand chance to weigh in. A recent Associated Press report said that the NYPD is about to deploy the first body cameras in the city to

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