Cognitive Context Launched by Weber Shandwick and Storyful The content intelligence service for marketers and corporate communicators, Cognitive Context, was recently launched as a joint venture between Storyful and Weber Shandwick. The two agencies bring their expertise in strategic planning and data-driven content insights to optimize social media and brand
You’ve heard it so much, it’s become cliché: it’s never too early or too late. But you’ve also seen the wreckage: people who jumped in too fast or changed too late to keep things going in the right direction. You’ve watched them crash and burn, and you promised – you
Parity can be a wonderful thing unless you’ve been king of the hill so long, you forgot how to compete head to head. That may very well be the case at Verizon. For years, the mobile provider’s service was head and shoulders above the competition … absolutely blew them out
Lou Hammond Group Makes Presentation for Greenwich Economic Committee Greenwich’s First Selectman’s Economic Advisory Committee attended a town hall on April 19th to hear a presentation from representatives of the Lou Hammond Group (LHG) looking at a re-branding campaign possibility. If they move forward, the campaign will focus on bringing
The High Technology Development Corporation (HTDC), an agency of the State of Hawaii (State), is seeking creative, graphic and design assistance to support the agency and to help market its programs. Services to be for all forms of media including (but not limited to) the HTDC website and social media
Two M Booth Employees Promoted to SVP Status Both Scott Varland and Michelle Overall joined M Booth in February and are now being put in SVP roles as SVP of marketing tech, and SVP of entertainment marketing respectively. Varley will work with both the content studio (Made@Mbooth) and creative team
Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France. The Commonwealth of Massachusetts, Massachusetts Marketing Partnership/Massachusetts Office of Travel and Tourism (MMP/MOTT) are seeking the services of multiple travel marketing vendors to develop and implement public relations, trade relations,
Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz
Not long ago one of the biggest headlines in sports was the potential of a walkout from the USA Women’s soccer squad over salary and benefits disputes. After a strong PR campaign, it appears that the women won their fight and now their supporters are celebrating … for the most
All good managers are concerned about employee retention. But you don’t just want to keep your people; you want them to be enthusiastic, optimistic, and engaged every day when they come to work. How can you create that kind of environment? Work on developing these traits in yourself as a
