Purple PR: Communications And Culture
Purple is a public relations and communications agency that works with international luxury brands and innovative talent in fashion, beauty, music, art, design, food, travel, and property. With offices in Los Angeles, New York and London, Purple represents brands globally, yet with an individually tailored approach at the same time.
The company believes that culture plays a critical role in commercial success, so it aligns business ambition with cultural energy, which refers to the passion of the company’s creators and innovators. Purple believes that that there are multiple ways to get things done and that it is best for the company and its clients to appreciate different perspectives.
One of the foremost ways brands are marketed are at Purple-sponsored events. These include gala dinners, product launches, global launch parties, red carpet events, runway shows and presentations, hotel and restaurant openings, and special projects. For example, in December 2019, Purple showcased Brooks Brothers at the St. Jude’s Children’s Research Hospital Holiday Celebration. The event was co-hosted by Rachel Zoe, Rodger Berman, Armie Hammer, and Elizabeth Chambers Hammer to support the hospital, one of the world’s leading children’s hospitals, which treats childhood cancers and pediatric diseases.
Purple highlights its brands and artists on a daily basis through its Instagram account, purplepr, which boasts nearly 45,000 followers. Followers can see the company’s various projects on the main feed, but can also follow a more specific area by searching for tags that include #purplefashion, #purpletravel, #purplevip (talented performers), and #purplelifestyle.
Typical posts feature artists highlighted by Purple wearing a brand that the company is also promoting, whether it is Grammy-award winning performer Solange Knowles and her company Saint Records releasing the extended director’s cut of the interdisciplinary performance art film for her album When I Get Home, singer Mabel wearing an outfit designed by Norma Kamali, rapper Little Simz wearing a Bianca Saunders shirt for a performance in London, or international music star Rosalía staying at a Marriott hotel, The Barcelona EDITION.
Purple recently announced it is representing the National Gallery of Victoria, the oldest and most visited art gallery in Australia. It regularly works with artists, as when it helped Kappa celebrate the 50th anniversary of its logo at the ArtBasel Miami, one of the top art shows of the Americas. Another one of the company’s main messages is sustainability and it supports a number of brands that are focused on making a difference in the way people look after the environment.
Since 2018, Purple has partnered with Football Beyond Borders, an English education charity that works with young people from disadvantaged backgrounds who are underachieving and disengaged at school. FBB uses a youth’s passion for football (called soccer in the U.S.) to help them finish school with the skills necessary to successfully transition into adulthood. The partnership provides long-term, intensive support, built around relationships and passions, in the classroom and beyond. In the 2019-20 academic year, FBB delivered its program to more than 1,000 students across 50 partner schools in the U.K.