The purpose of this solicitation is to establish a source to provide digital advertising placement and a strategic plan to assist in recruitment by increasing lead generation and conversions of applications and hires. This will include various types of digital advertising directed to applicable landing pages, SCDC website, or application site for the purpose of recruiting and increasing staffing. The primary goal of this campaign is to drastically increase the number of applications, and subsequent hires, through lead generation and digital advertising tactics. This will at minimum be a statewide campaign but can potentially include neighboring states or other geographies of interest as discussed during campaign planning. Scope of Work VENDOR REQUIREMENTS 1. During the period of performance, the SCDC will request certain digital advertising formats as detailed below in the following requirements. 2. The vendor shall propose geographic targeting based on the SCDC Facility locations and additional locations of interest. (i.e. hospitals, unemployment offices, etc.) 3. The SCDC will either direct the design of their ads with the assistance of the contractor who will be responsible for ad creation, or the SCDC will provide creative content to the contractor to purchase and place the ads on behalf of SCDC in accordance with the campaign strategy. 4. The vendor will be responsible for campaign management, to include changes or reallocation of budget, at no additional charge (i.e. no monthly or yearly management fee) 5. It is recommended that the vendor can provide design services at no charge. However, the SCDC can provide ad content for the contractor to place, if needed. Vendors must specify whether they are able to provide design services in their bid submissions. 6. The vendor must create and/or place the digital ads compliant with the SCDC’s requirements as discussed during campaign planning and throughout the entire flight. 7. The vendor must easily direct the created digital advertisements to the targets the SCDC specifies (ie: Landing page, SCDC Jobs page, etc.) 8. The vendor must be able to track and measure conversion rate to show campaign efficacy and desired result of increased applications to hires. Vendor must be able to provide SCDC exact number and/or names of individuals who applied to and were hired by the SCDC due to digital advertising campaign influence via ads delivered. 9. The vendor must be able to provide the SCDC with a list of leads and contact information from data