MutualMind Takes Aim on Social Media Prowess for Business

2013-05-01 by Aaron Sarno

MutualMind, Inc., a Dallas social media listening and analytics developer, has just released their MutualMind Command Center (MCC) advancement for real-time social media monitoring service.

MutualMind

MutualMind helps you listen to discussions on the social web

With assets for social listening and analysis such as multi-lingual sentiment analysis, pre- and post-collection filtering, and with auto-updates & real-time response, this news innovation in social networking performance drastically speeds and simplified workflow. According to the news release from the company, MCC is a unique and scalable platform whose architecture is optimized for rapid deployment, and at a lot less costs than previous industry SM monitoring solutions.  Babar Bhatti, MutualMind CEO explained thus:

 “Today’s socially relevant brands recognize the intrinsic value of engaging the entire social enterprise as relates to revenue generation and ROI.  MCC enables visibility into and engagement with real-time, actionable big-data intelligence across all marketing and customer care functions for brands stepping up for more effective and sustainable routes to revenue.”

By integrating with MutualMind’s state-of-the-art three-mode listening methodology, the new MCC platform addition far outdoes the conventional keyword vendor approaches to solving for social media responsiveness. According to the news, three MutualMind Methods of Social Media Listening include:

  • Keyword based-Traditional approach based on keywords, search queries and filters
  • Channels based-Listening to conversations on Facebook pages, Blog Feeds, YouTube channels, etc.
  • Target Audience-MutualMind’s unique capability to listen to conversations from one or more target audiences (i.e. Word-of-Mouth, Community Influencers, Brand Advocates)

 

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