The death of Dubsmash
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound...
Category: Social Media
The Reason Consumers Care About Influencers
Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word “pudding” they tend to think of their childhood and the snacks they used to have. However,...
Creating Alt Text for Social Media Platforms
Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content. Perfect content means using the best filters, the right hashtags, and the best captions for...
Advantages of social media marketing for B2B brands
Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social...
Facebook user growth stagnates
Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site. The importance of this...
Instagram and Influencer Marketing
It’s not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social media platforms finding new ways for creators to generate...
Tips on Writing an Impactful Instagram Bio
When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential...
Lead Ads on Facebook
With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can’t be ignored by companies who want to generate leads.There are plenty of other...
Social Media and Misinformation in 2022
At the end of last year, it was difficult for people to imagine a worse time for social media and misinformation, given the intensity of false news stories regarding the pandemic, vaccines, and elections....
Cancel Culture and Reputation
We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the...
