Social Media

Influencer Marketing in the Tech Industry

Harnessing the Potential of Influencer Marketing in PR Strategies

Influencer marketing is a powerful tool in public relations. It allows brands to connect with their target audience in an authentic and relatable way. Social media influencers have the reach and influence to amplify brand messages and create meaningful connections with consumers. Understanding influencer marketing in PR In public relations,

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Social media

Core Social Media Metrics

Social media is crucial for brand marketing strategies. It helps companies connect with their audience, build brand awareness, and drive engagement. To gauge the effectiveness of social media efforts, brands must track key metrics. These metrics offer insights into performance and aid in making data-driven decisions. Reach Reach is a crucial

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Sheins Influencer Brand Trip Results in Backlash

Shein’s Influencer Brand Trip Results in Backlash

With nearly 30 million Instagram followers and dominating the fast fashion market in the U.S., Shein enjoys a large fan base. However, the retail giant has faced criticism over alleged environmental harm and exploitative labor practices. In an attempt to improve its public image, Shein took a surprising step byinviting social

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03032020 CrisisCommunication Blog R1

Protecting a Company’s Reputation on Social Media

Businesses use social media platforms to reach and engage with target audiences. Social ads are a popular way for brands to promote their products and services. Protecting their reputation is a top priority. Utilizing available tools and strategies helps maintain a positive brand image and mitigate potential risks. Crisis management

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How to Respond to Social Media Criticism

In today’s digital age, businesses are bound to encounter criticism on social media platforms. Whether it’s a dissatisfied customer, a nitpicker, or a troll, responding to social media criticism requires careful consideration. Since these interactions occur publicly, the response will be visible to a wide audience. That makes it important

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LinkedIn

Effective LinkedIn Carousel Content for Audiences

LinkedIn document carousel-style posts provide a versatile and engaging format for sharing content with a target audience. To create impactful posts that resonate and help companies achieve their key performance indicators (KPIs), it’s essential to follow best practices.  Visuals The first slide of any carousel post is crucial for grabbing

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Linkedin APP

Document and Carousel Posts on LinkedIn

LinkedIn offers two types of interactive content for marketers, document posts and carousel posts. While carousel posts are still in the process of being rolled out to all users, document posts have gained popularity due to their ability to drive organic engagement.  Document and carousel posts Carousel posts on LinkedIn

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Facebook Reaction Phone

Creating Ads That Blend In With The Facebook News Feed

As social media marketing evolves, it’s getting harder to capture user attention. Traditional ads disrupt the user experience and are often ignored. But Facebook ads offer a more organic approach. By creating ads that blend in with other posts in users’ news feeds, companies can increase engagement, generate interest, and

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