Facebook’s advertising practices have sometimes come under scrutiny for being too targeted to their intended demographics and for collecting too much user information to craft the ads. A few months ago, 27 year old marketer Brian Swichkow played a prank on his roommate to prove a point about Facebook’s data
There’s a major difference between speaking about someone and speaking to someone at work. When you are collaborating, sharing ideas, and welcoming feedback you are speaking to that person (manager, colleague, boss, supervisor, etc); when you are speaking about the people in the office, you are gossiping. Gossip leads to
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks,
In honor of Mother’s Day, 5W Public Relations would like for you to take a look at some of Hollywood Mothers that aren’t just great mothers and performers, but also leverage the power of social media to build powerful Personal Brands. Whether they’re tweeting about their baby bump, posting a
Facebook campaigning and outreach is no new topic, but a charitable organization called Classroom of Hope has just reinvented FB fund-raising. With a goal of impacting poverty on a massive scale, Classroom of Hope launched a Facebook app all non-profits should emulate.
One of the best ways to succeed in business is to become a social media speaker, because apart from branding your company, you’re branding yourself.
For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of
Sure, Pinterest works for clothing brands and other retailers—but what about auto parts companies, repair shops, or metal fabrication brands? Are there ways that visually oriented Pinterest can be useful to non-visually oriented brands? To help answer those questions, let’s take a look at four ways to use Pinterest, even
If you have a Facebook account it’s very likely you’ve seen one, if not one every day. The Zimbio survey. You know, the one that reads like a Cliffsnotes version of a Myers Briggs personality battery, and tabulates your answers to compare you to various different pop culture characters, and
