Category: Social Media

2012-12-04

by EPR Staff · Published 2012-12-04 · Last modified 2023-03-14

Social Media Gets More Visitors for Longer Periods of Time

Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen’s Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.

PR News / Social Media

2012-11-05

by EPR Staff · Published 2012-11-05 · Last modified 2023-03-21

Social Media Policies: Where do you draw the Line?

To limit or not employees’ access to social media accounts is a major concern among many companies worldwide, and there seems to be a fine line between what is fair and what isn’t in this area. Employers want productivity and some think social media is a disturbing factor for employees. On the other hand, employees say that limiting their social media presence restricts their freedom of speech and it’s a breach of their rights.

Marketing / Social Media

2012-11-05

by EPR Staff · Published 2012-11-05 · Last modified 2016-10-06

What are the Top Categories on Pinterest?

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),

54% of Top Brands Include Instagram in their Social Strategy

PR News / Social Media

2012-11-03

by EPR Staff · Published 2012-11-03 · Last modified 2015-12-31

54% of Top Brands Include Instagram in their Social Strategy

Big Brands often integrate new social media channels in their social strategy while struggling to keep their market share and always have a great relationship with their customers transformed in fans or followers. Go where your clients are is a marketing recommendation strictly followed by successful companies. Photo sharing site Instagram quickly attracted adopters and is now used by 54% of Interbrand top 100 companies, as a recent study by Simply Measured shows.

PR News / Social Media

2012-11-02

by EPR Staff · Published 2012-11-02 · Last modified 2016-01-28

Teachers Think Use of Entertainment Media Hurts Students Academic Performance

Children these days are definitely different than other generations at their age. They have access to many devices that can help them, but which can also hurt them when learning. The majority (71%) of...

PR News / Social Media

2012-11-01

by EPR Staff · Published 2012-11-01 · Last modified 2016-03-17

UAE Businesses Limit Employee Social Media Access During Work Hours

Social media: helpful or harmful to businesses, that is an ongoing debate. Do employees spending time on social networks help a company or do they in fact hurt productivity in the workplace? A lot...

PR Jobs / PR News / Social Media

2012-10-31

by EPR Staff · Published 2012-10-31 · Last modified 2023-03-20

UBS Cuts 10,000 Jobs, Stirs Social Media PR Crisis

On Wednesday, Sergio Ermotti, UBS chief executive, has finally announced a measure to cut the bank’s losses: he fired nearly 10,000 people, worldwide. The problem however, is how.

PR News / Social Media

2012-10-30

by EPR Staff · Published 2012-10-30 · Last modified 2016-03-15

Should You Pay to Play? Evaluating Facebook’s Latest Changes

Private Facebook users are given a ‘Promote’ button next to the ones for ‘Share’ and ‘Like,’ where they’re given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?

PR News / Social Media

2012-10-26

by EPR Staff · Published 2012-10-26 · Last modified 2016-03-09

Bolivia Proposes Law Regulating Social Media

In the online environment one can say and do just about anything. This is freedom of speech at its best, as anyone can share their opinions on any matter. But one can choose to do it in a respectful way or not. When it comes to officials and politics, often people get very personal and sometimes go beyond respectful, and that’s what a new law which will regulate social media is intended to prevent. The law is proposed by the Movement for Socialism party and they say they hope to push through Bolivia’s Congress.

PR News / Social Media

2012-10-20

by EPR Staff · Published 2012-10-20 · Last modified 2016-01-05

Pheed Offers Twitter Alternative, Associates with Celebrities

Soft-launched on August 10th this year, Pheed positioned itself as an alternative to Twitter, thinking that “it would be nice to give you the option”. They went right ahead and included the basic features, text, photos and videos, but also brought something new such as voice-notes, audio clips and live-broadcasting. (I’m waiting for you to spot the something borrowed and the something blue. I’m joking, of course.) And then they went even further and thought about helping users monetize their account.