RFP, Public Relations, Marketing, Social Media and more!
If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Are you communicating with your audience? If you aren’t, then your public relations campaign is finished before it starts. You can’t sell to your prospective clients if you aren’t communicating with them.
As Facebook continues to gain new users, its changes to its privacy settings land Facebook in the hot seat, defending its image.
An anti-Facebook social network is under way, and its growing interest signifies a changing attitude towards our standards of social networking.
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the “expertise” of a new breed of entrepreneur–the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we’re still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
It’s the possibilities of Open Graph that Facebook is banking on, enticing developers to go further and deeper into users’ content.
From mobile app roll-outs and acquisitions to Promotional Tweets, it’s getting easier to see where Twitter is going with its business.
