Setting up the Ideal Facebook Business Page
Companies that want to be able to reach a lot more people – whether via Instagram or Facebook, will need to create a Facebook Business Page and create a consistent presence on the platform....
Category: Social Media
The importance of social media to brand awareness
Brand awareness with customers is simply when the consumers of a business are able to recognize a company based on its image, including its logo, color palette, fonts, and name. Potential customers can also...
5 Tips on How to Market on Instagram
When it comes to marketing on social media platforms, for a few years now, Instagram has been one of the ideal platforms, especially for e-commerce companies. That’s partly due to the visual nature of...
Social Media Marketing Strategies for Companies
Social media marketing efforts are a great way for companies to connect with both current and potential customers, and businesses that aren’t relying on social media platforms are missing out on the opportunities to...
Measuring Performance of Influencer Marketing Campaigns
Influencer marketing campaigns are a type of marketing effort that companies can utilize that’s focused on using influential industry people, or people that have an influence in the target market to promote a company or...
Developing an Influencer Marketing Strategy
Companies that want to invest in influencer marketing campaigns to reach their target audiences first need to create their influencer marketing strategy. With the help of a strategy, companies can have a much easier time reaching...
Advantages of Influencer Marketing Campaigns
Influencer marketing campaigns by influencer marketing agencies are aimed at developing relationships with the people that have the power to influence the target audience of a company. These influencers can be industry experts, bloggers, social media stars,...
Tools to manage social media
Brands that come across as successful social media practitioners often use tools to leverage their ability. Tools help a business to get more done on social media. The marketplace is ever-changing and new tools...
How to get more followers on Twitter
For a business, Twitter will not be of any use if people do not follow it. Setting up a Twitter account is easy, but to promote a business, there has to be a Twitter...
Ways to enhance the social media presence of a brand
There are no shortcuts that a brand can resort to that would help to boost its image on social media. For a brand to be sustainable, it has to consistently engage with its audience....
