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The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing...
Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also...
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound...
Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word “pudding” they tend to think of their childhood and the snacks they used to have. However,...
Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content. Perfect content means using the best filters, the right hashtags, and the best captions for...
Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social...
Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site. The importance of this...
It’s not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social media platforms finding new ways for creators to generate...
When they come across a new brand on Instagram, the first thing that most people do is read the brand’s bio. That’s why when executed the right way, an Instagram Bio can give potential...
With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can’t be ignored by companies who want to generate leads.There are plenty of other...
