American Express has just launched a new interactive campaign, ‘My Live Story’, featuring DJ, producer and recording artist Mark Ronson. The campaign challenges the UK audience to uncover UK’s best live music experience, promissing to turn the winning entries into a short film.
National Enquirer has found a new target: John Travolta, who is now accused of “secret gay liaisons” while his wife is expecting a baby.
The day real PR pros have hoped would never come is here. Kim Kardashian’s E! PR reality show “The Spin Crowd” featuring her male BFFs and “PR gurus” Simon Huck and Jonathan Cheban will premier on August 22nd, according to a freshly released E! announcement.
Lady Gaga’s new PR support will be handled in the future by the UK agency Darling Department. Her publicist, Adrian Read, will continue to represent her, as he is joining Darling as head of press.
A brand new Romanian tourism branding effort is underway, but not without some skepticism. A Spanish company developed a less than perfect logo leaving some to wonder what the final tourism pitch will look like. But no pitch or campaign can cover the potholes in Romania’s weathered infrastructure.
Acclaimed actor Laurence Fishburne’s daughter Montana reportedly intends to make a sex tape to launch her career. Mimicking Kim Kardashian may be one way to gain celebrity status, but it is hardly the best way. Fishburne supposedly signed to do a porn movie with Vivid Entertainment, the same company that released Kardashian’s home sex movie.
For emerging technologies and companies, there can be no better meeting place than in front of an influential and interested crowd. Billboard, the world’s most trusted source for all things music, just created “Innovators Showcase” for the upcoming Mobile Entertainment Live! event.
France’s national soccer team is facing a new wave of bad PR after the poor performance at the recently ended World Cup. Star footballers Frank Ribery and Karim Benzema are involved in a sex scandal, facing questioning for having allegedly solicited an underage prostitute.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country’s disillusion with the national team.
Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show ‘Jon and Kate plus 8’ to be the center of two new shows.
