What’s the point in seeing it’s a friend’s birthday or that they have a new job if you can’t send them a gift? That seems to be the train of thought that lead Facebook to roll out Facebook Gifts, integrated with birthday reminders. This new feature is available for the moment only for some US users, with no official information on whether it will be made available in other places in the future.
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.
Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
dwinQ will activate the Cadbury House interactive experience in Hyde Park during the 2012 Olympic Games. Inside three giant, inflatable purple domes, Cadbury will feature a series of fun, unique and social media connected interactions for its guests.
Washington has offered online voter registration since 2008 and is one of only thirteen states, which allow digital registrants.
According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.
658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.