RFP, Public Relations, Marketing, Social Media and more!
Moxie Software, Inc. announced today the release of the Engage+ App, a social chat application for customer sales and service that leverages Facebook’s API. This app is available with Chat Spaces™ and enables companies to have engaging discussions with fans and, based on their profile, to deliver personalized offers and better interaction experiences.
Marketers should go beyond likes and shares or retweets/repins as main criteria in measuring social media ROI. In order to provide content that is indeed relevant to fans and followers, marketers need to have access to relevant metrics that offer comprehensive real-time insights on conversations about their brands and products across different social media networks. The newly launched Digital Channel Intelligence (DCI) solution from NetBase provides such valuable information in real time from several social media channels like Facebook, Twitter, YouTube, Pinterest and others.
Private Facebook users are given a ‘Promote’ button next to the ones for ‘Share’ and ‘Like,’ where they’re given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
I’m sure everyone thinks that MIT researchers are worthy of appreciation and always work on inventing new and useful things. Well, after an invention announced today I have to say that this will be only partly true, as these researchers just invented the Like-A-Hug Jacket that gives its owner a hug when they receive a Like on Facebook.
The number one social network of the moment seems to have some aces down its sleeve that will convince advertisers to spend more and more on Facebook ad campaigns. As anyone probably knows, there are many debates around Facebook and the effectiveness of advertising on this network.
What’s the point in seeing it’s a friend’s birthday or that they have a new job if you can’t send them a gift? That seems to be the train of thought that lead Facebook to roll out Facebook Gifts, integrated with birthday reminders. This new feature is available for the moment only for some US users, with no official information on whether it will be made available in other places in the future.
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
When was the last time a client asked you to list or book a conference? If you are in the public relations realm chances are good that you need to know a lot about conference schedules, and maybe even the “who’s who” of who is going to be there. This point of PR pain is where Conferize can really lend a helping hand.
Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.
Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
