B2B Marketing
B2B SMB Lead Generation on X: The 2026 Founder-Led Recipe
The 2026 B2B SMB lead generation playbook on X — with Gong, Notion, Mercury, Ramp, Linear, Vercel, Stripe, Anthropic, Lovable, and the AI engine citation frontier.
Tag
lead generation — Tagged Articles
B2B Marketing
B2B Lead Generation 2026: Six Structural Shifts and the Activity-Account-Commercial Measurement Stack
B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. The activity-account-commercial measurement stack. How PR contributes.
B2B Marketing
What Is an MQL — And Why B2B Marketers Are Still Getting It Wrong
Marketing Qualified Lead is still the headline B2B metric and still wrong. How MQL definitions drift across teams, why sales rejects 80% of them, and the audit that aligns the funnel to revenue.
B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
Email Marketing
Top Email Platforms for Scaling, Segmentation, Lead Generation, and Design
The email platform decision for a scaling business in 2022 \u2014 Klaviyo for ecommerce, HubSpot for B2B, ConvertKit and Beehiiv for creators and publishers, and the enterprise tier for true enterprise scale.