B2B Marketing
B2B SMB Lead Generation on X: The 2026 Founder-Led Recipe
The 2026 B2B SMB lead generation playbook on X — with Gong, Notion, Mercury, Ramp, Linear, Vercel, Stripe, Anthropic, Lovable, and the AI engine citation frontier.
Tag
lead generation
B2B Marketing
B2B Lead Generation 2026: Six Structural Shifts and the Activity-Account-Commercial Measurement Stack
B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. The activity-account-commercial measurement stack. How PR contributes.
B2B Marketing
What Is an MQL — And Why B2B Marketers Are Still Getting It Wrong
Marketing Qualified Lead is still the headline B2B metric and still wrong. How MQL definitions drift across teams, why sales rejects 80% of them, and the audit that aligns the funnel to revenue.
B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
Digital PR & Communications
The B2B Digital Marketing Illusion
Dashboards full. Pipelines measurable. Every click trackable. Marketers speak confidently about attribution. The data is real. The picture it paints isn't. Why the B2B digital marketing dashboard lies.
AI Communications
Optimizing Lead Generation Ads on Facebook
Facebook lead ads in 2022 — the format mechanics, the lead quality disciplines, targeting after iOS 14.5, creative testing, and the measurement layers that separate effective programs from struggling ones.
AI Communications
Top Email Platforms for Scaling, Segmentation, Lead Generation, and Design
The email platform decision for a scaling business in 2022 \u2014 Klaviyo for ecommerce, HubSpot for B2B, ConvertKit and Beehiiv for creators and publishers, and the enterprise tier for true enterprise scale.
Marketing
Quality Lead Generation
Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.
Insights & Strategy
Generating New Leads With PR
Horseshoe magnet attracting new leads in a target, 3d conceptual image for illustraton of lead generation.
