Gap’s logo saga created enough noise to bring the company in the spotlight, however for the wrong reasons. What would it take for the company to boost sales and regain its former glory?
Toshiba is one step ahead of its competitors – the company announced that it will start selling the world’s first glasses-free 3-D liquid-crystal-display television sets in December, less than a year after most set makers launched 3-D television sets that require eye-wear.
Microsoft got smarter in generating good will from the tech media reviewers.
The Beautiful Planning Marketing Group has launched a new class session teaching the methods and strategies of Do It Yourself Public Relations, aiming to help those who can’t afford to hire a PR company to represent them. The course has been designed to teach business owners, marketing professionals, authors, artists, models and actors how to promote themselves.
100 iPad applications that can be used by public relations professionals in their line of work.
mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include key bloggers and journalists covering any particular field or area of interest.
Alex Cristache of Blogsessive.com has recently released a new free Wordpress theme, Typominima, a theme designed for all bloggers with a strong appetite for writing and publishing in a beautiful environment. What sets Typominima apart is its strong focus on the writings above anything else.
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
NewsBasis is a recently launched platform allowing journalists to better interact with their sources, companies, PR agencies, non profits and independent consultants or academics.
Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you deliver your most effective message to your best audience.
